Description
MBA501 :Dynamic Strategy and Disruptive Innovation 10
Assessment 1 Information
Subject Code: MBA501
Subject Name: Dynamic Strategy and Disruptive Innovation
Assessment Title: Disruptive Innovation Video Presentation (Individual)
Assessment Type: 10-15 minute video recording and script
Weighting: 35 %
Total Marks: 35
Submission: Turnitin
Your Task
You are required to review an organisation case study including information about the
organisation’s internal structure, market research techniques, and R&D methodology.
The case study will also include information regarding relevant regulation and economic
conditions affecting the organisation. The case study will be shared in week 09.
Assessment Description
You must then record a Disruptive Innovation Video Presentation reflecting on the
organisation’s capacity to innovate from the following perspectives:
A. Internal perspective
Prepare an analysis of the key internal structures impacting the organisation’s
innovative capacity and offer recommendations.
B. External perspective
Prepare an analysis of the key external factors impacting the organisation’s innovative
capacity and offer recommendations.
C. Marketing perspective
Prepare an analysis of the key marketing and customer related factors impacting the
organisation’s innovative capacity and offer recommendations.
D. Technology perspective
Prepare an analysis of the organisation’s innovative processes and whether they
enhance the organisation’s innovative capacity and offer recommendations.
Assessment Instructions
o The video recording should not exceed 15 minutes.
o Need to upload the supporting material to Turnitin. It can be,
▪ A script
▪ Powerpoint slide deck (with notes)
▪ A word document with key points
o Important to indicate references in the document that will be uploaded into
Turnitin.
o You are not expected to research the industry mentioned in the case study. The
focus should be on researching, analysing, and applying disruptive innovation
related theories, concepts, and scholarly views.
o Concepts relevant for this assignment are in workshops 9, 10, 11, and 12.
o Study the attached assessment rubric carefully.
o Watch the assignment briefing webinar conducted by the Subject Coordinator –
refer subject welcome message from the Coordinator for the date and time.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.
Assessment Marking Guide
Criteria Fail below 50% Pass 50% – 64% Credit 65%– 74% Distinction 75%-84% High Distinction over 85%
Internal perspective
(7 marks)
Application of
concepts and the
depth of
recommendations
Weak understanding of the
concepts associated with
this perspective. Missing or
superficial
recommendations.
Basic understanding and
integration of the concepts
associated with this
perspective. Some evidence
of research. The
recommendations are
sufficient but lack depth.
Demonstrated an adequate
understanding of concepts
associated with this perspective.
Applied the concepts well and
provided adequate
recommendations. Some
evidence of research.
Good understanding of concepts
associated with this perspective.
Applied the concepts to the case
well. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis.
Good recommendations; in line with
the analysis and provided sufficient
justification.
Comprehensive analysis and application
of concepts associated with this
perspective. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis. Very
good justification for the
recommendations.
External perspective
(7 marks)
Application of
concepts and the
depth of
recommendations
Weak understanding of the
concepts associated with
this perspective. Missing or
superficial
recommendations.
Basic understanding and
integration of the concepts
associated with this
perspective. Some evidence
of research. The
recommendations are
sufficient but lack depth.
Demonstrated an adequate
understanding of concepts
associated with this perspective.
Applied the concepts well and
provided adequate
recommendations. Some
evidence of research.
Good understanding of concepts
associated with this perspective.
Applied the concepts to the case
well. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis.
Good recommendations; in line with
the analysis and provided sufficient
justification.
Comprehensive analysis and application
of concepts associated with this
perspective. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis. Very
good justification for the
recommendations.
Marketing
perspective
(7 marks)
Application of
concepts and the
depth of
recommendations
Weak understanding of the
concepts associated with
this perspective. Missing or
superficial
recommendations.
Basic understanding and
integration of the concepts
associated with this
perspective. Some evidence
of research. The
recommendations are
sufficient but lack depth.
Demonstrated an adequate
understanding of concepts
associated with this perspective.
Applied the concepts well and
provided adequate
recommendations. Some
evidence of research.
Good understanding of concepts
associated with this perspective.
Applied the concepts to the case
well. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis.
Good recommendations; in line with
the analysis and provided sufficient
justification.
Comprehensive analysis and application
of concepts associated with this
perspective. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis. Very
good justification for the
recommendations.
Technology
perspective
(7 marks)
Application of
concepts and the
depth of
recommendations
Weak understanding of the
concepts associated with
this perspective. Missing or
superficial
recommendations.
Basic understanding and
integration of the concepts
associated with this
perspective. Some evidence
of research. The
recommendations are
sufficient but lack depth. MBA501 :Dynamic Strategy and Disruptive Innovation 10.
Demonstrated an adequate
understanding of concepts
associated with this perspective.
Applied the concepts well and
provided adequate
recommendations. Some
evidence of research.
Good understanding of concepts
associated with this perspective.
Applied the concepts to the case
well. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis.
Good recommendations; in line with
the analysis and provided sufficient
justification.
Comprehensive analysis and application
of concepts associated with this
perspective. Integrated journal articles,
prescribed text, other books, verified
websites, etc. into the analysis. Very
good justification for the
recommendations.
Organisation and
Video presentation
(7 marks)
Organisation of the
video, adherence to
KBS referencing
guidelines and
structure of the
document submitted
Unstructured video
presentation. Did not follow
KBS referencing guidelines
and the document submitted
do not link with the
recording. Reading from a
script, using filler words, and
unsuitable background
The video is structured
sufficiently but reading from a
script, using too many filler
words, and confusing/
unstructured sentences.
Followed KBS referencing
guide sufficiently. Reasonably
professional approach to the
recording.
A sufficiently structured video
recording. Followed KBS
referencing guidelines well.
Adhered to most of the video
presenting conventions.
Reading from a script.
Professional approach to the
recording.
A well structured video recording
that creates interest. Followed KBS
referencing guidelines well.
Professional and confident
presentation.
An interesting video recording that fully
adheres to video recording and
presentation conventions. The video can
break the clutter. Followed KBS
referencing guidelines well.
MBA501 :Dynamic Strategy and Disruptive Innovation 10.
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