Subject Code: MBA501
Subject Name: Dynamic Strategy and Disruptive Innovation
Assessment Title: Stakeholder Analysis and Strategy Development Report
Total Marks: 30
Word Limit: 2,000 words
You are required to watch the YouTube Clip Snapchat’s three-part business model with CEO Evan
You will also need to perform your own research on Snap Inc. MBA501 – Stakeholder Analysis and Strategy Development Report.
You must then prepare a Snap Inc. Stakeholder Analysis & Strategy Program Report including
an Executive Summary and a Conclusion and using the following headings:
A. Snap Inc. Stakeholder View of the Organisation Model
Prepare a diagram with Snap Inc. as the central organisation surrounded by the company’s
stakeholder groups using the stakeholder view model
For each stakeholder group identified in the stakeholder view model research Snap Inc.
further and prepare a list identifying and describing the specific stakeholders within each
B. Stakeholder Analysis for four selected stakeholder groups
Select four specific stakeholders and analyse their behaviour and motives
Tip: choose a stakeholder from each of the different four stakeholder categories to avoid
repeating yourself in sections C and D
C. Stakeholder category identification and generic strategic programs for each of the
four selected stakeholders
Identify the stakeholder category that each of the four stakeholders belong to and list the
generic strategic programs available for managing each stakeholder
Assessment Information D. Recommended strategic program for each of the four selected stakeholder groups
including reasons for recommendations
Recommend a specific strategic program for each of the four identified stakeholders that are
consistent with one of the generic programs identified in section C. MBA501 – Stakeholder Analysis and Strategy Development Report.
Criteria Fail 0-5 Pass 5-6.5 (grade 4) Credit 6.6 – 7.5 (grade 5) Distinction 7.6-8.5 (grade 6) High Dist’n 8.6-10 (grade 7)
Key points left out. No grasp of
issues that faced the client. Over
reliance on notes.
Includes some issues but analysis
glossed over. Team seemed
uncomfortable to go beyond key
Includes all issues, analysis and
recommendations but with little
elaboration. Not integrated with
theory or are not justified.
Builds convincing argument
showing how key issues, analysis
and recommendations are
Builds convincing argument
showing how all key points are
integrated together. Uses
examples to elaborate the key
points and theory.
Introduction missing or
underdeveloped. Reader has no
idea what the assessment will be
or was about. No conclusion.
Assessment just finishes.
Limited clarity of purpose /
overview. Highlights key issues
but interpretation of these.
Conclusion weak. Doesn’t tie in
with what was introduced.
Provides purpose for assessment,
highlights and interprets key
issues to be addressed but
recommendation but not
As for level below plus shows
consistency between marketing
problem identification and final
Engaging conclusion clearly
sums up assessment and relates
back to the introduction.
analysis and 3rd
No references to any sources.
Steps used in analysis shown but
little justification why or how
these are used to develop
Background research and analysis
of this is clearly identifiable.
Steps used are shown and some
rationale for the development of
Evidence of extensive research
and analysis: journals, prescribed
text, other books, verified
websites, primary research. Used
references to justify analysis
As for level below plus able to
use references to back up claims
and recommendations made.
Recommendations clear come
from the analysis of the project.
Recommendations Recommendations missing Recommendations very general
in nature – client would not be
able to implement them without
doing further analysis.
Recommendations given in a way
that they could be implemented
but no justification given or
benefits explained to the client
Recommendations are logical and
feasible. Timelines and
justifications for these provided.
Ties in with the clients brief.
Recommendations can easily be
responsibilities and costs
Structure Organisation No structure to the assessment.
Reader cannot follow sequence.
No introduction or conclusion.
Apparent that group is not
working well together. Group
members missing (without valid
reason) or not contributing.
Ideas not focused. Reader may
have difficulty following
argument. Main points difficult to
identify. No transition between
key points. Awkward transition
between speakers. Assessment
appears to be done by individuals
rather than group.
Main ideas presented in logical
manner. Flow of assessment may
be awkward. Group members
demonstrate that they have
worked on assessment as a
All group members take equal
share in assessment.
Main ideas presented in logical
manner. Flow of assessment
smooth between speakers. Shows
that the group has worked
Ideas clearly organised so Reader
can follow easily. The purpose of
the assessment is clear in all
stages. Seamless transition
Total out of 30
MBA501 – Stakeholder Analysis and Strategy Development Report.
Snapchat is first ever ephemeral application that operates on mobile platform Operating Systems
(Android and iOS).The application is proving to be a serious competitor to other social media
platforms such Facebook. Snap Inc. strong management team, engaging products and impressive
user growth have led to Snap Inc. NYSE listing. Snapchat mission states “Snapchat is not
capturing traditional Kodak moment but rather it is about communicating with a full range of
human emotions not just what appears to be perfect or pretty”. MBA501 – Stakeholder Analysis and Strategy Development Report. As such, Snapchat have adopted a
three-part business model incorporates Camera, communications, and content marketing
The report identifies key Snap Inc. stakeholders who directly or indirectly affect the operations
and growth of Snapchat as being: Government, hosting platforms (Android and iOS), employees
and users. Further, the report performs behavioral and motive analysis of each stakeholder. MBA501 – Stakeholder Analysis and Strategy Development Report.
Further, the report performs a categorization and generic program based on each stakeholder and
finally gives recommendations on various ways the identified stakeholders can be of additional
value to the Snap Inc. MBA501 – Stakeholder Analysis and Strategy Development Report. MBA501 – Stakeholder Analysis and Strategy Development Report………………
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