MBA506 – Conflict Management Analysis & Evaluation

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MBA506 – Conflict Management Analysis & Evaluation

Introduction

In this interview, Newsnight’s Jeremy Paxman interviews actor Russell Brand on various
issues including voting, revolution, and beards. The interview, which can be described as
controversial from the start shows different aspect of both participants, which each trying to
prove his point. Both participants do not manage themselves in a way that is expected of a news
interview and there are different things that both can do to manage themselves well.

Category:

Description

Assessment Information
Subject Code: MBA506
Subject Name: Thinking Styles, Negotiation, and Conflict Management
Assessment Title: Conflict Management Analysis & Evaluation
Weighting: 40%
Total Marks: 40

Assessment Description .
..
You are required to watch the BBC Newsnight interview between interviewer Jeremy Paxman and
his guest Russell Brand available here: https://www.youtube.com/watch?v=3YR4CseY9pk

Transcript analysis
You are required to annotate the provided written transcript of the interview with notes identifying:
1. The purpose of each participant at the beginning of the interview and comment on whether or
not their purposes were more likely to cause conflict or manage conflict
2. The stories the participants are telling themselves and any specific acts of vilification
3. Any instances in the interview where any of the participants became threatened and explain
why
4. Any instances where the participants were relying on opinions rather than facts
Conflict management evaluation
You are required to write a 1,500 word report explaining how you believe each participant could
have managed themselves and the interview more effectively.
Your report structure should include an introduction, a conclusion, and a minimum of fifteen
academic references with at least five of these coming from academic journals. MBA506 – Conflict Management Analysis & Evaluation.

Criteria F (Fail)
0%-49%

P (Pass)
50%-64%

CR (Credit)
65%-74%

D (Distinction)
75% – 84%

HD (High Distinction)
85%-100%

Mark

Assessment Content (Subject Specific) OUT OF 30 MARKS
Transcript analysis
Purpose identification

Failure to accurately identify
the purpose of each
participant at the beginning
of the interview with little to
no commentary on whether
or not their purposes were
more likely to cause conflict
or manage conflict. MBA506 – Conflict Management Analysis & Evaluation.

Reasonable effort made to
identify the purpose of each
participant at the beginning
of the interview with
appropriate commentary on
whether or not their
purposes were more likely to
cause conflict or manage
conflict.

Close to accurate
identification of the
purpose of each participant
at the beginning of the
interview and relevant
commentary on whether or
not their purposes were
more likely to cause
conflict or manage conflict
with explanation in support. MBA506 – Conflict Management Analysis & Evaluation.

Accurate identification of the
purpose of each participant
at the beginning of the
interview and good
commentary on whether or
not their purposes were
more likely to cause conflict
or manage conflict supported
by logical explanation.

Precise identification of the
purpose of each participant at
the beginning of the interview
and insightful commentary on
whether or not their purposes
were more likely to cause
conflict or manage conflict
supported by detailed
explanation.

/6

Transcript analysis
Storytelling

Demonstrated
misunderstanding of or
failure to appropriately
consider and apply
storytelling and vilification
concepts to participant
behavior.

Exploration of possible
storytelling scenarios
adopted by each
participant together with
somewhat accurate
identification and analysis
of specific acts of
vilification. MBA506 – Conflict Management Analysis & Evaluation.

Relevant consideration of
plausible storytelling
scenarios adopted by each
participant together with
reasonably accurate
identification and analysis
of specific acts of
vilification.

Accurate discussion of
probable storytelling
scenarios adopted by each
participant together with
sound identification and
analysis of specific acts of
vilification.

Detailed discussion of highly
probable storytelling scenarios
adopted by each participant
together with precise
identification and analysis of
specific acts of vilification.
/6

Transcript analysis
Under threat

Failure to accurately
identify instances in the
interview where the
participants became
threatened with little or no
explanation in support. MBA506 – Conflict Management Analysis & Evaluation.

Fair attempt made to
identify instances in the
interview where the
participants became
threatened with
appropriate explanation
provided.

Close to accurate
identification of instances
in the interview where the
participants became
threatened with relevant
explanation offered.

Accurate identification of
instances in the interview
where the participants
became threatened logically
discussed and explained.

Precise identification of
instances in the interview
where the participants
became threatened supported
by insightful and detailed
explanation.

/6

Transcript analysis
Opinions versus facts

Demonstrated inability to
identify instances where
the participants were
relying on opinions rather
than facts. MBA506 – Conflict Management Analysis & Evaluation.

Reasonable effort made
to identify instances
where the participants
were relying on opinions
rather than facts.

Relevant consideration of
instances where the
participants were relying on
opinions rather than facts.

Accurate identification of
several instances where the
participants were relying on
opinions rather than facts.

Precise identification of
multiple instances where the
participants were relying on
opinions rather than facts.
/6

Conflict management
evaluation

Report indicates a lack of
understanding of conflict
management principles
and their practical
application. MBA506 – Conflict Management Analysis & Evaluation.

Reasonably well drafted
report demonstrating
appropriate level of
understanding of conflict
management principles
and their practical
application.

Competent report
demonstrating understanding
of conflict management
principles and their practical
application.

Well drafted report
demonstrating clear
understanding of conflict
management principles and
their practical application. MBA506 – Conflict Management Analysis & Evaluation.

Clear and concise
report demonstrating
advanced level
understanding of
conflict management
principles and their
practical application.

/6

Structure Format and Presentation (Consistent across all courses) OUT OF 10 MARKS

Assessment Marking Rubric
Answer clearly and logically
presented

Serious lack of organization.
Body paragraphs do not refer
back to or relate to main
arguments. Writing is
formulaic, i.e. “in
conclusion,” “another
example is….”

Writing style could be more
effective. Organization is hard
to follow; there is little
progression of ideas. Little or
no transitions between
paragraphs. Need to more
effectively weave main
arguments throughout and
relate body paragraphs. MBA506 – Conflict Management Analysis & Evaluation.

Paragraphs are generally well
organized. Better transitions
needed. The progression of
ideas could be more
thoughtful. Paragraphs relate
back to main arguments to
prove argument.

Ideas & arguments are well
structured. Thoughtful
progression of ideas and
details. Sound transitions
between paragraphs. Major
arguments are effectively
made.

Ideas & arguments are
effectively structured. Thoughtful
progression of ideas and details.
Excellent transitions between
paragraphs. Concluding
comments leave the reader
thinking. Major arguments are
effectively woven throughout
every body paragraph, with
ideas always related back to
main arguments. MBA506 – Conflict Management Analysis & Evaluation.

/2

Appropriate theory and
research used to answer
question posed

The critique does not have
appropriate structure and lacks
direction. No significant
observations made from
appropriate theory and
research. Poor writing and
expression of arguments.

Reasonable critique which
examines the relevant issues
and makes reasonable
observations made from
appropriate theory and
research. Reasonable writing
and expression of arguments. MBA506 – Conflict Management Analysis & Evaluation.

Good critique examines the
relevant issues and makes
good observations from
appropriate theory and
research. Good writing and
expression of arguments.

A very good critique
considered all the relevant
issues and made important
observations made from
appropriate theory and
research. Very good writing
and expression of arguments.

Fully considered all the relevant
issues and made significant
observations made from
appropriate theory and
research. Excellent writing and
expression of arguments. MBA506 – Conflict Management Analysis & Evaluation.
/2

Correct academic writing style
used, including correct
spelling, grammar and
punctuation

Needs more sentence variety.
Little or no thought given to
diction. Tone or language is
conversational. Contains much
informal language. Uses “I” or
“you.” Contains many
examples of unclear or
awkward phrasing.

Needs more sentence variety.
Attention needed with diction.
Contains informal language or
conversational tone, or uses “I”
or “you.” Unclear or awkward
sentence phrasing. MBA506 – Conflict Management Analysis & Evaluation.

Sentence variety is adequate.
Tone is appropriate. Diction is
clear, but could be more
effective. Language is
academic, and writing is clear
and effective. Very little or no
unclear or awkward phrasing.

Sentence variety is effective and
good. Tone is appropriate and
consistent. Diction/ vocabulary is
appropriate and effective.
Language is academic. Writing
is clear, and concise.

Sentence variety is effective and
sophisticated. Tone is
appropriate and consistent.
Diction/ vocabulary is
sophisticated and effective.
Language is academic. Writing
is clear, concise, and strong.
/2

Format of answer consistent
with question requirements and
KBS guidelines

No efforts made to follow
submission and editing,
spacing, etc requirements. MBA506 – Conflict Management Analysis & Evaluation.

Meets most editing, spacing,
fonts, and other editing
requirements. Some
requirements not met.

Meets editing, spacing, fonts,
and other editing
requirements.

Meets almost all editing,
spacing, fonts, and other
editing requirements.

Meets all editing, spacing, fonts,
and other editing requirements.
/2

In-text referencing and
reference list follows Harvard
style and consistent with KBS
guidelines

Inappropriate referencing.
Not in-line with requirements
of Harvard style and
consistent with KBS
guidelines. MBA506 – Conflict Management Analysis & Evaluation.

Reasonably appropriate
referencing, generally in-line
with requirements of Harvard
style and consistent with KBS
guidelines.

Good referencing, largely in-
line with requirements of

Harvard style and consistent
with KBS guidelines.

Very good referencing, 100%
in-line with requirements of
Harvard style and consistent
with KBS guidelines.

Excellent/appropriate
referencing, 100% in-line with
requirements of Harvard style
and consistent with KBS
guidelines.

/1

Word count is within + / – 10%
of requirement

Word count is within + / –
more than 15% of
requirement

Word count is within + / –
15% of requirement

Word count is within + / – 10%
of requirement

Word count is within + / – 5%
of requirement

Word count is within
+ / – 0% of
requirement

/1

Comments: /30
/10
/40

=============================================================================================

MBA506 – Conflict Management Analysis & Evaluation

Introduction

In this interview, Newsnight’s Jeremy Paxman interviews actor Russell Brand on various
issues including voting, revolution, and beards. The interview, which can be described as
controversial from the start shows different aspect of both participants, which each trying to
prove his point. Both participants do not manage themselves in a way that is expected of a news
interview and there are different things that both can do to manage themselves well………..

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