MBA601-New idea proposal and idea validation

$24.00

MBA601-New idea proposal and idea validation

Local Tour App

Problem Statement
In the 21 st century, there are many technological disruptions. Technology has not only led to
disruptions, but it has also increased the pace of globalisation. Today, more people travel to
different parts of the world seeking different experiences from their locality. However, while the
growth in tourism and travel industry has benefited those offering formal services, it has not
exploited the potential that lies beneath creating a unique experience in global communities. For
example, people travel to Africa to see wildlife but they still sleep in big hotels and only come
back with pictures of impoverished children from African villages. This has continuous shaped
that narrative that third world communities and aboriginal communities are impoverished. In
addition, the current tourism and travel model is monotonous and tourists are craving for unique
experience that will make their trip more interesting and fascinating.

Category:

Description

Assessment 1 Information
Subject Code: MBA601
Subject Name: Fundamentals of Entrepreneurship
Assessment Title: New idea proposal and idea validation (1500 words)
Weighting: 30% – Individual
Total Marks: 30
Due Date: Monday of Week 5 at 11:55pm AEST
Report to be submitted on Turnitin

. Assessment Description.

You are to prepare a new idea proposal and idea validation. This assessment can be presented in
your chosen format and should not exceed 1500 words. This assessment will focus on LO1 and LO2
and will draw from Workshops 1 to 4.
Assessment Details
 This is an individual assessment and you are to generate a new venture, product or service idea.
 This idea can be a social, product or service innovation.
 This idea can be intrapreneurial or entrepreneurial, however it must be new.
 You are to show ownership validation and demonstrate how it was developed.
 You should include a brief discussion in your market validation and show initial assessment of
risk, cost, opportunity and environmental factors.
 You will then make a general recommendation for the market potential of your new idea.
 The word limit for this assessment is 1500 words maximum and you are to choose your own
written format that you feel best articulates your proposal and validation.
 Whatever your preferred format, your document should still include standard components from a
business report, such as a title page, executive summary, introduction and conclusion. You
should also support your report using figures and tables and offer secondary source evidence
where required.

2

Assessment – Chosen report format for idea generation and validation – Marking Rubric
Criteria HD (High Distinction)
85%-100%

DN (Distinction)
75%-84%

CR (Credit)
65%-74%

P (Pass)
50%-64%

NN (Fail)
0%-49%

Introduction o Comprehensive
statement of aims and
scope.

o Sufficiently detailed
statement of aims and
scope

o Solid outline of aims
and scope

o Brief outline of aims or
scope

o Does not state aims or scope

Research and analytical skill for
your idea. Show market
application and relevance

o Critically analyses and
interprets business
specific information to
an excellent level of
understanding.
o Analysis clearly
identifies, defines and
applies relevant
theories and concepts.
o Extensive research is
evident; quality
selection and range of
scholarly sources
employed.

o Analyses and interprets
business specific
information to a high
level of understanding.
o Analysis convincingly
identifies, defines and
applies relevant
theories and concepts.
o High degree of
research effort evident;
quality selection and
range of scholarly
sources employed.

o Analyses business
specific information to a
good working
knowledge.
o Good working
knowledge of relevant
theories and concepts.
o Research is focused,
drawn from an
appropriate range of
scholarly sources,
however could be more
extensive in nature.

o Analyses business
specific information to a
limited degree.
o Analysis identifies,
defines and applies
limited relevant theories
and concepts.
o Research effort limited

however evident; both in-
text referencing and

reference list employed.

o Analysis lacks depth, and
interpretation lacking or
irrelevant.
o Analysis does not identify,
define or apply relevant
theories and concepts.
o Research is either absent or
lacks focus due to unsuitable
choice of sources.

Argument conclusion and
justification for idea
Showed proof of ownership

o Draws together the key
findings of the analysis
comprehensively and
convincingly.
o Excellent evaluations
with succinct & highly
developed
recommendations.

o Draws together the key
findings of the analysis
comprehensively.
o Very good conclusions
with a number of
credible
recommendations.

o Draws together the key
findings of the analysis
in a well-written
manner.
o Good conclusions with
several reasonable
recommendations.

o Draws together the
findings of the analysis in
an acceptable manner.
o Acceptable conclusions
with limited
recommendations.

o Does not draw together the
key findings of the analysis.
o No real conclusion apparent.

Document structure and
presentation

o Writing is consistently
cohesive and of
excellent academic and
professional standard.
o Grammar and spelling
are flawless (or close
enough) t.
o Seamless flow between
discussion points and
sections.
o Document is
professionally
presented to required
formatting standards.
o In-text referencing and
reference list are
correct.

o Writing is cohesive and
of high academic and
professional standard.
o Grammar and spelling
are of excellent quality.
o Logical and rational
flow between
discussion points and
sections.
o Formatting is well
presented with only
minor errors.
o In-text referencing and
reference list are
mostly correct.

o Writing is easily
readable but not always
cohesive.
o Grammar and spelling
are very good.
o Ideas/themes
developed, but
connections not always
obvious.
o Flow and readability
have opportunity for
improvement.
o Format chosen is
mostly appropriate.
o In-text referencing and
reference list are very
good but there are
some errors.

o Writing is understandable
but infrequently cohesive.
o Grammar and spelling
contain some errors.
o Critical thinking shows
limitations.
o Format chosen is good
enough but requires
improvement.
o In-text referencing and
reference list are
acceptable but errors are
obvious throughout.

o Writing mostly disjointed,
demonstrating little or no
structure.
o Spelling and/or grammar
impact on flow and
readability.
o No evidence of critical
thinking.
o Format chosen lacks
structure and cohesion.
o In-text referencing and/or
referencing list missing
and/or incorrect.

=======================================================================================

MBA601-New idea proposal and idea validation

Local Tour App

Problem Statement
In the 21 st century, there are many technological disruptions. Technology has not only led to
disruptions, but it has also increased the pace of globalisation. Today, more people travel to
different parts of the world seeking different experiences from their locality. However, while the
growth in tourism and travel industry has benefited those offering formal services, it has not
exploited the potential that lies beneath creating a unique experience in global communities. For
example, people travel to Africa to see wildlife but they still sleep in big hotels and only come
back with pictures of impoverished children from African villages. This has continuous shaped
that narrative that third world communities and aboriginal communities are impoverished. In
addition, the current tourism and travel model is monotonous and tourists are craving for unique
experience that will make their trip more interesting and fascinating…………

0r ORDER A CUSTOM PAPER