Fashion brief – Undress Runways
Transform this brief into a media release that promotes the Undress Runway event
and the call for crowd funding support to make it happen.
From: Patsy Champers, organiser of Undress Runways. Media Relations 2515LHS – Fashion brief – Undress Runways.
Ok darling, we are so excited you are promoting this event for all of us at Undress
Runways. Our first big mission is of course to promote our huge national event – but
in order to have an event, we need money! So this media release needs to be about
our event – yes, of course, but also about the role people can play in helping to fund
it. And the best, most fabulous bit is that we can offer something in return to our
gorgeous, wonderful supporters. Last year we managed to make $20,000 from
crowd funding, and everyone had a blast at our amazing show. When you arrive you
will be greeted with organic cocktails, sushi market stalls, schmoozing with
environmentally passionate celebs, and the clothes … oh, the clothes! Some of the
world’s most stunning designers who have devoted their art to creating fashion that
is sustainable as well as highly innovative. There will be a grand array of pre-loved
and vintage garments, as well – it’s all part of sustainable fashion, darling.
So what IS Undress Runways, you ask? Well, let me tell you! I will start with a
question to you – how sustainable is your wardrobe? We are bringing sustainable
fashion to the runway, darling! We are a fashion runway show with a difference.
Our Undress Runways shows showcase the stunning creations from designers
around the world – day-wear, swimwear, evening wear, lingerie! But it’s more than
that – it’s about changing expectations about fashion – where ethical business
practices and sustainability are the norm. Media Relations 2515LHS – Fashion brief – Undress Runways.
Imagine wearing organic fabrics, dyed with turmeric and red wine, beetroot and
pandan – where nothing is wasted. Bamboos, silks, hemp, sustainable cotton, and
the most exquisite wool fabrics. So we bring all of these gorgeous designs to
Australia in one big show – hosted in Brisbane, Melbourne, Sydney – and for the first
time in 2018, the Gold Coast! How can we be more sustainable with fashion?
Recycling garments, instead of throwing them out! And taking time to think about
where your clothes from – who made them, under what conditions – and how were
they made? We’d like to see the end of factory collapses, environmental destruction,
and unethical production. We believe that you can look good responsibly and
ethically. Where nothing is wasted in order for you to look stylish, where natural
fibres are used, where garments are dyed with foods rather than toxic chemicals,
where unique pieces can be made from off-cuts. And very importantly, darling,
where no one is exploited, underpaid, or working in appalling or dangerous
One of our mottos is ‘Your clothes tell a story – make it a positive one’. But perhaps
my favourite one is this: ‘If you don’t know where it was made, what it is made from
or where it will end up, take it off.’ Media Relations 2515LHS – Fashion brief – Undress Runways.
Oh, and the date of the actual Undress Runways event is Saturday 14 April, 2018.
So whether you’re a supporter who loves our cause and wants to be part of this
movement, or whether you’re a business person who would like to gain exposure to
some 200 of our VIPs at the event, there is something here for everyone!
Funding packages range from $10 and up. Here’s a snapshot:
– For a pledge of $10 – you get a great feeling inside, of course, as well as your
name on the runway sustainability wall
– $20 – will get you an admission ticket to the fabulous Undress Gold Coast
Runway, a special Undress Runways pendant, and your name on the Undress
Runway sustainability wall
– $50 – will get you two tickets to the show, plus pendant and name on wall
– $85 – you will receive a VIP pass to the show, not to mention the after party!
And yes, the pendant and the name on wall. Media Relations 2515LHS – Fashion brief – Undress Runways.
It just gets better, the higher you go. People or organisations sponsoring larger
amounts over $200 have the opportunity to feature in our social media promotion –
or even become an official sponsor ($1000 or more)
Oh, and this year, in 2018, we are delighted to announce that Gemma Ward, 30
year-old Australian superstar and supermodel, is our patron. We cannot emphasise
how excited we are about this – Gemma, as of course everyone knows, darling – has
been splashed all over the covers of Vogue, Elle, Marie Claire – even Time Magazine!
She is also an actress (Black Balloon, Pirates of the Carribean: On Stranger Tides) –
and was considered the world’s number 2 model before she even turned 18! Now
this is a coup for us at Undress Runway, because it helps to validate our very
important mission of sustainability – to the whole world! Gemma is sure to draw
crowds to our shows around Australia, including the Gold Coast.
We love fashion and want to continue to enjoy it! But it needs changing – and
Undress Runways is about embracing ethical fashion that does not sacrifice our
environment or our humanity. Oh and darling, I’d better show you our website and
social media details. Or our website: www.undressrunways.com. FB page:
www.facebook.com/undressrunways But I don’t want media contacting me directly,
darling, so you can be the first port of call, ok? Use your own email and ph details,
please. Media Relations 2515LHS – Fashion brief – Undress Runways.
Media Relations 2515LHS – Fashion brief – Undress Runways
Undress Runways to Hold Annual Fashion Event
Undress Runways will hold an annual event on Saturday 14 April, 2018 in Brisbane, Melbourne,
Sydney, according to the event organiser, Patsy Champers. Media Relations 2515LHS – Fashion brief – Undress Runways.
Champers is calling on individual and corporate persons to contribute from $10 to $85 as support
to the annual event that will be graced by Gemma Ward, 30 year-old Australian superstar and
supermodel, who is also the company’s patron. Media Relations 2515LHS – Fashion brief – Undress Runways.
“Our Undress Runaways shows showcase the stunning creation from designers round the world
– day-wear, swimwear, evening wear, lingeries!” said Champers…………
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