MEDIA RELATIONS 2018 – Media briefing sheet
Rationale: A working knowledge of the media is critical in media relations. Three key skills are being tested in this assignment: your ability to research the media, your ability to select a relevant medium for your topic, and your understanding and application of news values. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
Part A – Select your media outlets.
Select your media releases that you intend to submit for marking. Next, research and identify THREE media outlets you think would be interested in the story. List the media outlets by name, specific ‘round’ or position if relevant (e.g. ‘Sports Writer’, ‘Literary Editor’, or ‘Producer’) contact details (such as email, phone) and location. This information must be accurate and can be set out in a table (see example below). Media Relations 2515LHS – Media briefing sheet -Undress Runways.
Part B – Prepare your client for the interviews (based on your selected media release)
- Describe a photo or vision opportunity if appropriate (50-100 words – see example below).
- List 5 questions your client may be asked in an interview relevant to the topic.
- Identify 3 key messages your client should deliver in the interviews. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
Part C – Justify your media choice
Justify in 150 words why you selected your 3 media outlets based on medium (e.g. magazine, online news site, tv, radio), audience, the news values addressed, and your topic. Why would your media release get past the gatekeepers? You must provide at least one academic reference to support your argument. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
Final tip: BEFORE you submit – ask yourself: If I was the newsroom gatekeeper at the media outlet would I be interested in this media release?
TURN PAGE > > >
(this is fictitious – your list must be genuine)
|Media outlet||Media contact||Round / role||Contact details
|The Australian||David Smith||Sports Writer||Ph. 02 9384 32322
|124 Valley Way
Our City 4166
A group of 100 Griffith University students preparing their bikes at the start of the fund raising event. Among them is Alf – the group’s cherished mascot dog – who will ride along in a special stretcher-style backpack attached to Anna Boland. Anna rescued the year-old West Highland Terrier who had been dumped on Mt Tamborine. She spent countless nights treating his injuries with bandages donated by the RSPCA. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
Fashion brief – Undress Runways
Transform this brief into a media release that promotes the Undress Runway event
and the call for crowd funding support to make it happen.
From: Patsy Champers, organiser of Undress Runways. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
Ok darling, we are so excited you are promoting this event for all of us at Undress
Runways. Our first big mission is of course to promote our huge national event – but
in order to have an event, we need money! So this media release needs to be about
our event – yes, of course, but also about the role people can play in helping to fund
it. And the best, most fabulous bit is that we can offer something in return to our
gorgeous, wonderful supporters. Last year we managed to make $20,000 from
crowd funding, and everyone had a blast at our amazing show. When you arrive you
will be greeted with organic cocktails, sushi market stalls, schmoozing with
environmentally passionate celebs, and the clothes … oh, the clothes! Some of the
world’s most stunning designers who have devoted their art to creating fashion that
is sustainable as well as highly innovative. There will be a grand array of pre-loved
and vintage garments, as well – it’s all part of sustainable fashion, darling.
So what IS Undress Runways, you ask? Well, let me tell you! I will start with a
question to you – how sustainable is your wardrobe? We are bringing sustainable
fashion to the runway, darling! We are a fashion runway show with a difference.
Our Undress Runways shows showcase the stunning creations from designers
around the world – day-wear, swimwear, evening wear, lingerie! But it’s more than
that – it’s about changing expectations about fashion – where ethical business
practices and sustainability are the norm. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
Imagine wearing organic fabrics, dyed with turmeric and red wine, beetroot and
pandan – where nothing is wasted. Bamboos, silks, hemp, sustainable cotton, and
the most exquisite wool fabrics. So we bring all of these gorgeous designs to
Australia in one big show – hosted in Brisbane, Melbourne, Sydney – and for the first
time in 2018, the Gold Coast! How can we be more sustainable with fashion?
Recycling garments, instead of throwing them out! And taking time to think about
where your clothes from – who made them, under what conditions – and how were
they made? We’d like to see the end of factory collapses, environmental destruction,
and unethical production. We believe that you can look good responsibly and
ethically. Where nothing is wasted in order for you to look stylish, where natural
fibres are used, where garments are dyed with foods rather than toxic chemicals,
where unique pieces can be made from off-cuts. And very importantly, darling,
where no one is exploited, underpaid, or working in appalling or dangerous
conditions. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
One of our mottos is ‘Your clothes tell a story – make it a positive one’. But perhaps
my favourite one is this: ‘If you don’t know where it was made, what it is made from
or where it will end up, take it off.’
Oh, and the date of the actual Undress Runways event is Saturday 14 April, 2018.
So whether you’re a supporter who loves our cause and wants to be part of this
movement, or whether you’re a business person who would like to gain exposure to
some 200 of our VIPs at the event, there is something here for everyone!
Funding packages range from $10 and up. Here’s a snapshot:
– For a pledge of $10 – you get a great feeling inside, of course, as well as your
name on the runway sustainability wall
– $20 – will get you an admission ticket to the fabulous Undress Gold Coast
Runway, a special Undress Runways pendant, and your name on the Undress
Runway sustainability wall
– $50 – will get you two tickets to the show, plus pendant and name on wall
– $85 – you will receive a VIP pass to the show, not to mention the after party!
And yes, the pendant and the name on wall. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
It just gets better, the higher you go. People or organisations sponsoring larger
amounts over $200 have the opportunity to feature in our social media promotion –
or even become an official sponsor ($1000 or more)
Oh, and this year, in 2018, we are delighted to announce that Gemma Ward, 30
year-old Australian superstar and supermodel, is our patron. We cannot emphasise
how excited we are about this – Gemma, as of course everyone knows, darling – has
been splashed all over the covers of Vogue, Elle, Marie Claire – even Time Magazine!
She is also an actress (Black Balloon, Pirates of the Carribean: On Stranger Tides) –
and was considered the world’s number 2 model before she even turned 18! Now
this is a coup for us at Undress Runway, because it helps to validate our very
important mission of sustainability – to the whole world! Gemma is sure to draw
crowds to our shows around Australia, including the Gold Coast. Media Relations 2515LHS – Media briefing sheet -Undress Runways.
We love fashion and want to continue to enjoy it! But it needs changing – and
Undress Runways is about embracing ethical fashion that does not sacrifice our
environment or our humanity. Oh and darling, I’d better show you our website and
social media details. Or our website: www.undressrunways.com. FB page:
www.facebook.com/undressrunways But I don’t want media contacting me directly,
darling, so you can be the first port of call, ok? Use your own email and ph details,
please. Media Relations 2515LHS – Media briefing sheet -Undress Runways
Contact details Location
(07) 3666 7465.
2 Holt Street
Reporter 07 – 4759 1499 WIN
SEA FM Heather
Reporter 07 5443 8444 Le
vel 2, 43 Plaza
Undress Runways Even
The vision opportunity will take place a day before the actual event, which means it will be on
Saturday 13 April, 2018. It will take place at the venue where the event will be taking place.
Those present will include all those who will be showcasing their fashion on that event. Also
present will be organisers of the event. Journalist will have time to interview the organisers and
those participating in the event……………
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