Description
MEDIA RELEASE LOGO
Name of Organisation (if not obvious on logo)
2 March, 2015
Headline in six words or less
The intro should summarise the most newsworthy point(s) of the release in less than
30 words and be attributed to a speaker if appropriate, according to the fictional
organisation spokesperson, Jane Smith. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
Ms Smith said the headline and intro should be snappy and grab the reader’s attention.
The body copy of the release should be in a 12-point typeface. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
“When making a direct quote, the person should be identified at the end of the first
quote,” Ms Smith said.
“The quote marks can be left open until the spokesperson has finished making direct
quotes. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
“The quotation marks can be used to mark the end of direct speech. Importantly, you
should also have links to social media and other web resources for more information.”
The spokesperson needed to be reintroduced if direct quotes were broken up by other
text. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
“In media releases there should only be one sentence per paragraph,” Ms Smith said.
“Quotes should keep to one paragraph with a line between each paragraph. Short
quotes are good. Short quotes or sentences can run together. ”
Media releases should be one page and remember to attribute claims or comments.
“Direct quotes are in present tense and indirect quotes are in past tense,” Ms Smith
said. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
The media release should be written in the inverted pyramid style with news at the
start and back ground information toward the end.
Social media links would add value to your media release, particularly if they contain
video or images for broadcast. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
Contact: Jane Smith, Media Relations Officer, 0400 409 409 409 or 1234 1234
Media releases and briefing sheet
Marking criteria for media releases and
Marking criteria for media releases and
Marking criteria for media releases and Marking criteria for media releases and
briefing sheet
briefing sheet
briefing sheet
briefing sheet
briefing sheet
briefing sheet
briefing sheet
briefing sheet
briefifing sheet
Media release template
Media release template
Media release template Media release template
Media alert template
Media alert template
Media alert template Media alert template
Media Briefing Sheet Instructions
Media Briefing Sheet Instructions
Media Briefing Sheet Instructions
Media Briefing Sheet Instructions
Media Briefing Sheet Instructions
Media Briefing Sheet Instructions
Media Briefing Sheet Instructions
Media Briefing Sheet Instructions
Media Briefifing Sheet Instructions
ASSESSMENT DUE DATES
MEDIA RELEASES & BRIEFING SHEET (DUE: Monday 16 April by 5pm)
During weeks 3-6 you will write media releases and a media briefing sheet in the lab
workshops. On Monday, week 6, (16 April) you will submit (via Turnitin) two releases and
accompanying media briefing sheet for assessment. The releases and briefing sheet will
be based on material issued in the workshops. The mark for this assessment is 30%.
Further information, style guides and marking criteria are available on L@G.
Criteria & Marking:
1. Content – newsworthiness, headline, inverted pyramid writing style, use of quotes.
2. Presentation – Appropriate format and content for media release, punctuation, spelling
Ruolin Wang
Media releases and briefing sheet – 2515LHS_3181_NA 15/3/18, 11(35
https://bblearn.griffith.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_66773_1&content_id=_3603448_1 Page 2 of 3
and grammar, attention to detail. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
3. Briefing sheet – valid media choice for topic with accurate details, appropriate interview
preparation information, potential questions and advice to talent. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
Each assessment item will be given a mark available via the grade centre.
MEDIA CONFERENCE
In small groups, students should base their media conference on a community
organisation based on the Gold
Coast or Brisbane, depending on your campus. The organisation must be approved by
your tutor. Student groups should identify a reason for staging a media conference and
deliver this conference in an allocated workshop. A roster for media conferences will be
prepared by each tutor. Students will be required to allocate roles for the media
conference and the class will act as the journalists. Feedback from the journalists will
be considered in marking. At the start of your media conference you should provide
your tutor with a 500 word referenced rationale for the conference, a list of individual
roles in preparing and delivering the conference and a media kit, which includes the
application of social media strategies. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
Criteria & Marking:
1. Media Kit
2. Rationale with justification of the conference – strategic purpose, newsworthiness and
key messages. The rationale must be referenced.
3. Presentation of conference – evidence of teamwork, research and preparation.
4. Application of social media strategies.
ONLINE QUIZZES
Two online quizzes will be held during the semester (weeks 5 and 10). The quizzes will
consist of multiple choice questions within a time limit. Each quiz is worth 5% (total 10%)
of your final grade. The quiz is based on lectures, workshops and the textbook. The quiz
will open on the Thursday morning of weeks 5 and 10 and will close by Midnight on the
Friday of those weeks. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
IN-CLASS EXAM
The in-class exam will be held during your workshop in Week 12. The exam will consist of
short answer/multiple choice questions and media release writing. It is worth 30% of your
Media releases and briefing sheet – 2515LHS_3181_NA 15/3/18, 11(35
https://bblearn.griffith.edu.au/webapps/blackboard/content/listContent.jsp?course_id=_66773_1&content_id=_3603448_1 Page 3 of 3
final grade. You will be given further details about the exam in the lectures and
workshops. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS.
Media releases & briefing sheet
Submit / View Assignment
Week 2 – Police Media Release
Week 2 – Police Media Release
Week 2 – Police Media Release
==========================================================================================
Media Briefing Sheet
Media
outlet
Media
contact
Round / role Contact details Location
The
Australian
Darren
Davidson
Media Editor (07) 3666 7465.
Queensland@theaustralian.co
m.au
2 Holt Street
Surry Hills
NSW 2010
Australia
Gold
Coast
Bulletin
Ben English Editor (07) 5584 2000 12-14 Marine
Parade
Southport,
Queensland,
Australia,
4214
ABC
Radio
James
O'Brien
Editor (07) 3377 5222 ABC Ultimo
Centre 700
Harris Street
Ultimo NSW
2007 (GPO
Box 9994.
Sydney NSW
2001)
Vision Opportunity
Auditions for the Movie
At the Village Roadshow studio, a briefing conference will be held about the impending event on
30 April, 2018. The conference will bring together managers at the studio and the team that will
be working on production from Hollywood. The status conference will answer questions from
journalist about the film and any detail you want to know about the film can be enquired. The
conference will take place for only one hour. Media Relations 2515LHS – MEDIA RELEASE – VILLAGE ROAD SHOW STUDIOS…
or ORDER A CUSTOM PAPER
