The Impact on Strategy
In your Group Presentation, you were required to identify a major issue/ challenge/ complication/ decision the company is facing in its international dealings based on a source article. You were to assess the attractiveness of the industry in the foreign market identified in the news story; the firm’s strengths and weaknesses; and opportunities and threats posed by political/legal, demographic and cultural aspects of the
firm’s major international market. You were then required to provide a clear, concise, and logically reasoned conclusion about how the firm could respond strategically to the challenge it faces, and whether or not the firm’s prospects are positive. Megatrends- Treasury Wines.
In this section of your Group Report
, you describe how the identified megatrends
might impact the specific findings presented in your Group Presentation, linking the two. For instance – what long term impact might the megatrends have on your Porter’s Five Forces analysis? How attractive will the industry be in the future? What impact will the megatrends have on your SWOT findings across the political/legal, demographic and cultural aspects of the firm’s major international market? Given the megatrends, how would your analysis be different in the future? What impact would the megatrends have on the prospects of the firm? As a consequence, what recommendations could you make? Etc.etc… Megatrends- Treasury Wines.
Megatrends- Treasury Wines
There are a number of trends that affect the business strategy of Treasury wines. These trends
include the growing demand for wine in Chinese market and declining sales in the US, changing
social trends, and trade agreements. Megatrends- Treasury Wines.
First, the Chinese market is growing fast. The rising middle class has seen a growing number of
wine enthusiast who prefer taking wines at home rather than in restaurants. The growing demand
for Australian wine in China has seen the Australia total wine export grow by 16% in 12 months
(Evans, 2018). This shows positive market prospects and Treasury wine should put in place
strategies to exploit the growing market. The US market is declining. Australia export to the US
reduced by 7%, pointing to possible market challenges for Australian wines (Evans, 2018). With
a strong presence in the United States, Treasury wines is taking strategies like rebuilding its
supply chain to reach more markets in the US and diversification through acquisition to increase
its presence in the market. Megatrends- Treasury Wines……….
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