MGN446 – Business In Australia Case Study Of Food Connect

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MGN446 – Business In Australia Case Study Of Food Connect

Introduction

Food Connect is an Australian social business which was established in 2005 by Robert Pekin who was dairy farmer but forced out of the dairy farming in late 1990s. Since Robert left the dairy farm, he has been on a mission to establish a fairer food system. Food Connect get their supplies from the local farmers whereby the local farmers supply the ecological food in season and they are paid four times the amount of money offered by the big food chains in the area. As a result, the company offers fresh food products to their customers as a strategy of satisfying and retaining them. One of the main factors affecting the performance and success of food companies is provision of healthy products (Dabrowska, 2011; Medeiros & Salay, 2013). Food Connect has a chance of succeeding and competing effectively in the food market in Brisbane because their fresh products such as vegetables, fruits, bakery, and dairy products are consumed the same day they are supplied by the suppliers. According to Cline and Haynes (2001), currently customers and consumers are very sensitive to their health and hence they search health information from the internet. This implies that consumers have adequate information regarding the health conditions of the food products provided in a food service. Therefore, the company is very sensitive towards the health conditions of their consumers and customers. Additionally, the business is located strategically in Brisbane near the Gardens Point Campus and Parliament House hence targeting university students and the working class in the region.

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Description

MGN446 Business in Australia
Assessment Item 2: Business Analysis Report (60%)
Core Task
Analyse the organisation in the case study
and provide recommendations to the
management.
Learning Outcomes
This task assesses the following unit
objectives:
3. Communicate effectively and
professionally in oral and written forms in a
business context;
4. Critically investigate the internal and task
environment of a specific Australian
business entity, and develop
recommendations relating to a
contemporary management challenge
This task assesses the following Assurance
of Learning (AoL) goals:
1.1‐ Knowledge & Technical Skills (KS)
Demonstrate and apply integrated &
advanced discipline and professional
practice knowledge, including
knowledge of relevant research
principles & methods;
2.1‐ Higher Order Thinking Skills (HO)
Critically investigate real world business
issues and problems drawing on
analysis, evaluation & synthesis of
discipline knowledge, including theory
& practice;
3.1‐ Professional Communication (PC)
Use information literacy skills and
communicate effectively and
professionally in written forms and
using media appropriate for diverse
purposes, contexts and audiences
5.1‐ Social, Ethical & Global Understanding
(SEG)
Demonstrate and apply knowledge of
ethical and legal principles and
practices of business in critically
analysing and effectively responding to
complex business issues
Task Requirements
Critically analyse the internal and task
environment of the case company and
provide recommendations for the
management in relation to a key topic.
In order to do this you will need to:
1. Briefly introduce the organisation
and analyse its internal and task
environment (draw on wider
reading and the field trip)
2. Choose one of the topics below and
identify potential challenges for the
company that relate to it (strengths
and weaknesses)
Topic 1: Sustainability
Topic 2: Employment Relations
Topic 3: Stakeholder Engagement
3. Provide recommendations to the
management which will help them
address the main challenges you
have identified
MGN446 Assessment 2017 Sem2‐ A2 ‐ Business Analysis Report.docx
The Business Case Study Visit: Food
Connect
“Food Connect Brisbane is a social
enterprise founded in 2005 by ex‐dairy
farmer Robert Pekin, who was forced off his
dairy farm in the late 1990’s and since then
has been on a mission to create a fairer
food system. MGN446 – Business In Australia Case Study Of Food Connect.
We ethically and transparently engage local
farmers to supply ecological food that is in
season and super fresh and we pay them
about four times the amount of the big
food chains, so more of your dollars go
directly to the growers. Their beautiful
produce is then delivered all over Brisbane
for everyone to enjoy. MGN446 – Business In Australia Case Study Of Food Connect.
At Food Connect, local actually means
local: our fresh fruit and vegetables, dairy
products and bakery items travel no more
than 400 kilometres before getting to your
door, that’s why we can guarantee superior
quality, freshness and a reduced impact on
the environment”.
https://www.foodconnect.com.au/about‐
us
The field trip to the Food Connect
Homestead will enable you to learn more
about the history, structure, culture and
strategy of the business. You will have
presentations from staff and be given an
opportunity to ask critical questions. Videos
and copies of other relevant material will
be placed on Blackboard under ‘Field Trip’.
Business Analysis Report Structure:
Title Page Include your name, student
number, name of the subject,
Contents Page
Introduction:
Introduce the organisation and
outline the structure of your report
Body (use your own sub‐headings not the
word ‘body’)
Analyse the organisations task
environment;
Explore the chosen topic
Definitions/ key concepts
explained in detail drawing
on theory and integrating
with the case
Critically reflect on the potential
challenges for the company related
to the topic (strengths/weaknesses
based on your analysis)
Recommendations
What should the company DO to
address the challenges you identify?
Conclusion
Summary of your main points (no
new information)
Appendices & Reference List
APA Format
Business Analysis Report Format:
To obtain the full marks for report you must
comply fully with the points below:
Length: 2500 words +/‐ 10%
3
MGN446 Assessment 2017 Sem2‐ A2 ‐ Business Analysis Report.docx
 That means it is okay to be have 250
words more or less than 2500
 The word count includes all in‐text
referencing
 Do NOT include the cover page,
contents page, reference list or
appendices in your word count.
 Word count must be stated on the
cover

Referencing Style: Use APA referencing
both in the text of your report AND in the
references list. Check the QUT Cite/Write
webpage here for guidance:
http://www.citewrite.qut.edu.au/ .
Bibliography or Reference List: Reference
List (not Bibliography)
Margins: 2.5cm (all)
Line Spacing: 1.5 or 2 line
Font: Times Roman
Font‐Size: 12
Headings: Numbered (formal report style)
Page Numbers: Yes, on each page
Cover page: Yes, it shows professionalism
Executive Summary: Not needed
Submission Instructions:
Follow the link, under ‘Assessment’ on the
Blackboard site to upload the electronic
version of your assignment to Turnitin. This
is so we can check for plagiarism. To
minimise the risk of making a mistake,
follow the steps on the website. You do
NOT need to submit a paper copy of your
assignment. MGN446 – Business In Australia Case Study Of Food Connect.
Failure to submit the electronic version
to the Blackboard site by the due date
will incur a mark of zero so please
check that your submission was
successful.
Late Submission / Extensions
A mark of zero will be given for any work
submitted after the due date without an
approved extension. QUT’s approach
reflects the expectations of professional
practice where you will need to meet
deadlines. MGN446 – Business In Australia Case Study Of Food Connect.
If special circumstances prevent you from
meeting the due date you can apply for an
extension. This MUST be done using the
online portal link on the unit’s blackboard
site. If you have not received a response to
your application by the assignment due
date, you are advised to submit the work
you have done by the deadline and attach a
copy of the extension request receipt.
Marking, Feedback & Results
Ensure you are familiar with the Marking
Criteria before commencing your report.
Follow the specific formatting requirements
in order maximise your chances of a higher
grade. You will receive a mark out of 100
for the assignment and this will be
weighted at 60% when calculating your
overall result for the unit. MGN446 – Business In Australia Case Study Of Food Connect.
Your assignments will be marked and
feedback will be provided to you. Results
will not be final until after the exam board
meeting.
Any requests for a review of mark must be
made within seven (7) days after the results
are posted using the form available on the
Unit’s Blackboard Website. MGN446 – Business In Australia Case Study Of Food Connect.
Help:
There is lots of help available on how to
write a report, how to reference using the
APA system, and how to analyse case
material.
Search the term ‘Study Skills’ on the QUT
Web Site to gain access to the support
services on offer, or email your unit
coordinator and make a consultation
appointment. MGN446 – Business In Australia Case Study Of Food Connect.
4
MGN446 Assessment 2017 Sem2‐ A2 ‐ Business Analysis Report.docx
Criteria High Distinction (7) (85%) Distinction (6) (75‐84%) Credit (5) (65‐74%) Pass (4) (50‐64%) Fail (less than 4) (0‐49%)
(AoL): Knowledge & Technical Skills (KS1.1) ‐ Demonstrate & apply integrated & advanced discipline & professional practice knowledge, including knowledge of relevant research principles & methods
Depth of knowledge relating to
the Australian business
Scholarly and comprehensive
knowledge of the Australian
business
Extensive knowledge of the
relevant contemporary
Australian business
Broad knowledge of the
relevant contemporary
Australian business
Knowledge of the key
elements of the relevant
contemporary business
Little, or no knowledge of the relevant
contemporary Australian business
(AoL): Higher Order Thinking Skills (HO2.1) ‐ Critically investigate real world business issues & problems drawing on analysis, evaluation & synthesis of discipline knowledge, including theory & practice
Interpretation, analysis and
evaluation of information
related to the task environment
of an Australian business
Comprehensive exploitation of
theory that is skilfully explored
to identify issues related to
the case. Assessment of issues
is highly creative, accurate and
well justified in relation to the
organisational context
Theory is appropriately used
and is integrated into
practice related to the
provided case; there is
appropriate and accurate
assessment of issues related
to the organisational context
Adequate use of theory and
integration to the provided
case to accurately assess key
issues related to the context
Basic application of theory;
integration into practice in
some areas but not fully
realised;
Limited identification of theory and
little/no evidence of application of
theory to practice. MGN446 – Business In Australia Case Study Of Food Connect.
Critically analyse a key
management challenge
Demonstrates sophisticated
interpretation and critical
analysis of the management
challenges related to the
topic. Theory applied in an
interesting and innovative
manner. MGN446 – Business In Australia Case Study Of Food Connect.
Demonstrates a
comprehensive
interpretation and analysis
of information related to the
given topic. Theory(s)
related to the management
challenge are applied
effectively.
Demonstrates above average
ability to interpret and
analyse information related
to the given scenario. Key
theory(s) related to the
management challenge
business are applied
effectively. MGN446 – Business In Australia Case Study Of Food Connect.
Demonstrates a basic
interpretation and analysis of
information related to the
given scenario. Key theory(s)
related to the management
challenge are applied
effectively, yet may have
minor errors or omissions.
Demonstrates limited interpretation
and analysis of information related to
the given scenario. Key theory(s)
related to the management challenge
are applied inappropriately or have
been omitted. MGN446 – Business In Australia Case Study Of Food Connect.
(AoL): Social, Ethical & Global Understanding (SEG5.1) ‐ Demonstrate & apply knowledge of ethical and legal principles and practices of business in critically analysing & responding to complex business issues
Recommendation(s) evidence
social and ethical understanding
and flow coherently from the
research and analysis carried
out
Provides professional, ethical
and balanced
recommendations, choices are
prioritised; links to research &
analysis are coherent &
integrated into text
Provides a range of
professional, ethical
recommendations, with
some prioritisation of
choice; coherent links to
foregoing research &
analysis. MGN446 – Business In Australia Case Study Of Food Connect.
Provides a range of relevant
recommendations; evidence
of social and ethical
considerations, links to
foregoing research and
analysis show some
coherence.
Provides some
recommendations; there is
limited linking to the social
and ethical understanding and
foregoing research and
analysis
Demonstrates little or no
recommendation(s) OR not informed
by social and ethical understanding or
research & analysis. Significant
limitations
(AoL): Professional Communication (PC3.1) ‐ Use information literacy skills & communicate effectively & professionally in written forms & using media appropriate for diverse purposes
Presentation, writing and
referencing
Well‐structured report. Fluent,
coherent and concise writing
style.
Material is consistently and
accurately referenced.
Outstanding use of grammar,
syntax and spelling. MGN446 – Business In Australia Case Study Of Food Connect.
Complete compliance with
formatting instructions
Well‐structured, may have
minor problems with flow.
Material is referenced
accurately.
Very high standard of
grammar, syntax and
spelling. MGN446 – Business In Australia Case Study Of Food Connect.
Complete compliance with
formatting instructions
Shows organisation and
coherence.
Material is generally
referenced accurately,
although some minor errors
and omissions are evident.
High standard of grammar,
syntax and spelling. Complete
compliance with formatting
instructions
Shows some attempt to
organise paper. MGN446 – Business In Australia Case Study Of Food Connect.
Most material is referenced,
although with some errors and
omissions.
Appropriate standard of
grammar, syntax and spelling
in most areas.
Compliance with formatting
instructions
Lacks coherence and organisation.
Not all material referenced. Some
reference errors or omissions.
Below standard grammar, syntax and
spelling. MGN446 – Business In Australia Case Study Of Food Connect.
Formatting instructions have not been
followed

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MGN446 – Business In Australia Case Study Of Food Connect

Introduction

Food Connect is an Australian social business which was established in 2005 by Robert Pekin who was dairy farmer but forced out of the dairy farming in late 1990s. Since Robert left the dairy farm, he has been on a mission to establish a fairer food system. Food Connect get their supplies from the local farmers whereby the local farmers supply the ecological food in season and they are paid four times the amount of money offered by the big food chains in the area. As a result, the company offers fresh food products to their customers as a strategy of satisfying and retaining them. One of the main factors affecting the performance and success of food companies is provision of healthy products (Dabrowska, 2011; Medeiros & Salay, 2013). Food Connect has a chance of succeeding and competing effectively in the food market in Brisbane because their fresh products such as vegetables, fruits, bakery, and dairy products are consumed the same day they are supplied by the suppliers. According to Cline and Haynes (2001), currently customers and consumers are very sensitive to their health and hence they search health information from the internet. This implies that consumers have adequate information regarding the health conditions of the food products provided in a food service. Therefore, the company is very sensitive towards the health conditions of their consumers and customers. Additionally, the business is located strategically in Brisbane near the Gardens Point Campus and Parliament House hence targeting university students and the working class in the region….

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