Program Bachelor of Business
Subject Ethics & Sustainability
Subject code MGT301A
Name of assessment Policy Analysis
Length 1200 words
Learning outcomes addressed by
a), b) & c).
Assessment Brief Summary: Write a report of 1200 words on a current ethical issue in your
Total marks 30 Marks
Assessment 1- Report
This assignment requires you to write a report of 1200 words on a current ethical issue in
the industry in which you aspire to work. The report must answer the following questions:
1. What is the ethical issue to be addressed and how does it impact different
stakeholders in the industry?
2. What are the major alternatives for addressing the issue?
3. What is your preferred alternative and how can this choice be justified?. MGT301A – Ethical Issues in Marketing.
1 | Page MGT301A Assessment 1 Brief HEP: 4375/CRICOS Provider Code 00246M
The report must follow the Business Report format which includes:
1. Title Page
2. Executive Summary
3. Table of Contents
4. Introduction – Includes context, purpose, outline, background and outcome
8. References (Think/Laureate Australia Harvard style)
The word count excludes items 1-3 and 8, and any tables used in your report.
Submitting The Assignment:
1. Check your originality by uploading your assignment to Turnitin.
2. When less than 20% similarity, submit the assignment through the Assessment
submission area. MGT301A – Deception in Marketing. .
2 | Page MGT301A Assessment 1 Brief HEP: 4375/CRICOS Provider Code 00246M
Structure and Style Excellent
Findings supported by
relevant academic and
Use of in-text citations
layout. MGT301A – Deception in Marketing.
Examination of ethical
issue and stakeholder
addressing the ethical
Justification of preferred
alternative. MGT301A – Deception in Marketing.
Total Mark : /30
MGT301A – Deception in Marketing
This study explores ethical issues in marketing. The main ethical issue explored is deception. The study finds that deception is rampant in marketing because it awards undue advantage to the marketers. It influences consumer decision making processing. Deception gives attributes to a product or a service that it does not have. Deception is not only an ethical issue but also a legal issue that is legislated in most countries. MGT301A – Deception in Marketing. The study also finds that stakeholders are affected in different ways by deception, and they all have something to lose. The study lists four strategies to avoid deception including educating marketers on deception, educating marketers on legal implication so deception, having policy guidelines on deception, and lastly changing organisational culture. Among these, the study recommends changing organisational culture as the most enduring alternative to address deception. This will ensure honesty and truth in marketing. MGT301A – Deception in Marketing….
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