MGT301A – Deception in Marketing

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MGT301A – Deception in Marketing

Executive Summary

 

This study explores ethical issues in marketing.  The main ethical issue explored is deception. The study finds that deception is rampant in marketing because it awards undue advantage to the marketers. It influences consumer decision making processing. Deception gives attributes to a product or a service that it does not have. Deception is not only an ethical issue but also a legal issue that is legislated in most countries. The study also finds that stakeholders are affected in different ways by deception, and they all have something to lose. The study lists four strategies to avoid deception including educating marketers on deception, educating marketers on legal implication so deception, having policy guidelines on deception, and lastly changing organisational culture. Among these, the study recommends changing organisational culture as the most enduring alternative to address deception. This will ensure honesty and truth in marketing.

 

Category:

Description

Assessment Brief

Program Bachelor of Business
Subject Ethics & Sustainability
Subject code MGT301A
Name of assessment Policy Analysis
Length 1200 words

Learning outcomes addressed by
this assessment:

a), b) & c).

Assessment Brief Summary: Write a report of 1200 words on a current ethical issue in your

chosen industry.
Total marks 30 Marks

Weighting 30%

Assessment 1- Report
This assignment requires you to write a report of 1200 words on a current ethical issue in
the industry in which you aspire to work. The report must answer the following questions:
1. What is the ethical issue to be addressed and how does it impact different
stakeholders in the industry?
2. What are the major alternatives for addressing the issue?
3. What is your preferred alternative and how can this choice be justified?. MGT301A – Ethical Issues in Marketing.

1 | Page MGT301A Assessment 1 Brief HEP: 4375/CRICOS Provider Code 00246M

Report Layout
The report must follow the Business Report format which includes:
1. Title Page
2. Executive Summary
3. Table of Contents
4. Introduction – Includes context, purpose, outline, background and outcome
5. Body
6. Conclusion
7. Recommendations
8. References (Think/Laureate Australia Harvard style)

The word count excludes items 1-3 and 8, and any tables used in your report.

Submitting The Assignment:
1. Check your originality by uploading your assignment to Turnitin.
2. When less than 20% similarity, submit the assignment through the Assessment
submission area. MGT301A – Deception in Marketing. .

2 | Page MGT301A Assessment 1 Brief HEP: 4375/CRICOS Provider Code 00246M

Marking Criteria:
Structure and Style Excellent
2

Good
1.5
Average
1
Not adequate
0.5

Poor
0

Appropriate business
report structure used
Writing clear, concise
and free from errors
Academic Register

/6

Excellent
2

Good
1.5
Average
1
Not adequate
0.5

Poor
0

Findings supported by
relevant academic and
professional sources
Use of in-text citations
Appropriate referencing
layout. MGT301A – Deception in Marketing. 

/6

Content Excellent
6
Good
4.5
Average
3
Not adequate
1.5

Poor
0

Examination of ethical
issue and stakeholder
impacts
Evaluation of
alternatives for
addressing the ethical
issue
Justification of preferred
alternative. MGT301A – Deception in Marketing. 

/18
Total Mark : /30

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MGT301A – Deception in Marketing

Executive Summary

 

This study explores ethical issues in marketing.  The main ethical issue explored is deception. The study finds that deception is rampant in marketing because it awards undue advantage to the marketers. It influences consumer decision making processing. Deception gives attributes to a product or a service that it does not have. Deception is not only an ethical issue but also a legal issue that is legislated in most countries. MGT301A – Deception in Marketing. The study also finds that stakeholders are affected in different ways by deception, and they all have something to lose. The study lists four strategies to avoid deception including educating marketers on deception, educating marketers on legal implication so deception, having policy guidelines on deception, and lastly changing organisational culture. Among these, the study recommends changing organisational culture as the most enduring alternative to address deception. This will ensure honesty and truth in marketing. MGT301A – Deception in Marketing….

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