Program Bachelor of Business
Subject code MGT301A
Subject name Ethics and Sustainability
Assessment title Case Study – Presentation
Group or individual assessment Group
Length 20 mins
Learning outcomes addressed a), b), c), d), e), f)
submission for date and time)
Total marks 100 Marks
Using the example of an international organisation of your choice, identify and evaluate
their ethical business practices and effectiveness of implementation. Critically assess the
effects of CSR on business performance: Do these practices help the organisation to
achieve its goals and objectives? To what extent does the organisation achieve strategic
alignment between the ethical business strategy and the overall direction of the
The presentation should achieve the following:
1. Provide an overview of the organisation – structure, culture, mission & vision and
ethical business practices. MGT301A – Effectiveness of The Organisations’ Business Ethics Strategy.
2. Identify the ethical business strategies implemented by this organisation from the
perspectives of stakeholder interests at a national and international level. How
effective are they in helping to achieve the overall objectives of the organisation?
3. Identify the offensive/defensive strategy of the organisation – effects of ethical
branding and corporate reputation. Has there been a cultural/ethical shift within the
2 HEP: 4375/CRICOS Provider Code 00246M3 2014
© Laureate International Universities 2016
organisation? If so identify why. Are they perceived as genuine or a marketing
4. Examine the effectiveness of the TBL reporting, perceived transparency and
accountability of the organisation. MGT301A – Effectiveness of The Organisations’ Business Ethics Strategy.
5. Evaluate the impact that foreign social norms and standards have on international
business – for example this may include labour rights/standards.
6. Assess the cradle to grave process. Include a LCA (lifecycle assessment of the
product). Highlight at least three recommendations that could be made in order to
increase the sustainability of the product. MGT301A – Effectiveness of The Organisations’ Business Ethics Strategy
7. Analyse the potential legal responsibilities and issues of ethical compliance for this
8. Summarise the overall effectiveness of the organisations’ business ethics strategy
(Transparency/ accountability/benefits of a TBL/offensive/defensive/LCA/ethical
9. Outline how the organisation’s strategies could be improved, providing at least two
references to other organisations that set the precedent for effective business ethics
in this field.
Presentation format –
Students are encouraged to use different programs outside of PowerPoint. Each
presentation should be as engaging as possible, in order to make an impact and for the
audience to retain as much valuable information as possible.
Depending on the choice of presentation program, it is recommended to include voice-
overs and embed relevant videos or YouTube links.
Please find below a variety of different presenting programs, most are either free or have
trial/ probationary periods
Google Slides http://www.google.co.uk/slides/
3 HEP: 4375/CRICOS Provider Code 00246M3 2014
© Laureate International Universities 2016
0 – 5
Does the organisation implement sound
business ethics? (Do these strategies help the
company to achieve its mission & objectives or
are the practices used as a
form of brand marketing?)
Assess the defensive/offensive strategy of the
Meet the requirements set out in the
Degree of innovation and independent
thought shown in researching the organisation
and its ethical business practices.
Ability to articulate a well-researched and
Mature approach to the chosen
• Clear and purposeful structure.
• Engaging and innovative presentation
• Informative, well researched and
• Academic language- clear and concise
• Free of grammar and spelling mistakes
• Use of varied sources
• Quality of sources used.
• Correct referencing
Total /100 marks
MGT301A – Effectiveness of The Organisations’ Business Ethics Strategy
Toyota’s business ethics strategy has been effective in different ways. Operating in an open
system, the organisation is prone to different internal and external influences, and without a good
ethical strategy, it cannot overcome these strategies. An ethical strategy helps an organization to
align its operations with best practices in the market. One evidences pointing to the effectiveness
of the ethical strategies adopted by Toyota is its market leadership position. By becoming the
largest car maker in the world in 2008, it showed Toyota was making the right steps. For
example, in 2008, the company was affected by the Global Financial Crisis and this provided
important lessons in its triple bottom line approach. The company ensured complete
transparency and accountability in reporting as a result of such experiences. In addition, the
ethical approaches and cultural shift arising from the recalls were important in shifting the
company’s focus to customer safety and this helped to win more customers….
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