MGT302A – Tesla Case Study

$27.00

MGT302A – Tesla Case Study

1. Critically evaluate Tesla’s competitive environment. Does the company have a
source of (sustainable) competitive advantage?
According to Porters environment forces, a business environment is impacted by different
factors like the threat of competitors, threats of new entrants, threat of substitutes, and
bargaining power of buyers and suppliers, all which determined the competitiveness of a
company (Porter, 1985). The competitive rivalry in the EV segment is high, which may
ultimately lead to loss due to low sales (Powell, 2001). The electric vehicle (EV) segment has
attracted a number of companies that are competition directly with Tesla Motors. Other
automobiles are in the process of developing their EVs. For example, Chevy Volt, Toyota’s
RAV4, Ford Electric, Nissan Leaf, and others. Companies like Toyota, GM, Ford, and others
have a higher financial power than Tesla. With projected growth in the segment and increasing
consumer awareness of the environment, the segment is likely to attract more new entrants
considering that there are few entry barriers.

Category:

Description

Assessment Brief

Code and Subject MGT302A – Strategic Management
Assessment Case Study – (Essay format)
Group or Individual Individual
Length 2000 words (+/-10%)

Learning Outcomes

1. Describe various key strategic management processes (strategic inputs,
strategic actions and strategic outcomes)
2. Discuss, assess and analyse the internal and external environments of an
organisation to determine resources, capabilities and core competencies
3. Develop and critique the implementation of strategic responses to current and
future issues facing the global business environment
4. Evaluate business and corporate level strategy and identify the key risks
associated with these strategies
5. Evaluate an organisations ability to effectively implement
business/corporate strategies

Submission Date Week 12
Total Marks 100
Weighting 50%
Case study questions:
The following questions are based on the case “Tesla Motors: Charging into the Future?”
(Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e,
Cengage Learning, Case 29, pgs 381 -395).
1.Critically evaluate Tesla’s competitive environment. Does the company have a source of
(sustainable) competitive advantage?
2. Based on an analysis of the internal environment, discuss the company’s capabilities, and
core competencies. Does Tesla have any weaknesses that can impact its ability to compete in
the future?
3. What are the trends and conditions in the external environment that have had / will have a
dominant influence on the firm’s strategic actions?
4. What are the advantages of Tesla’s business level strategy? What are the risks?
5. As the company grows and expands internationally, what challenges is it likely to face?
What recommendations can you make to reduce these potential risks?
Required:
You should produce an essay that answers each one of the questions above, using a
question/answer format. Each question is worth 20 marks (Total 100 marks). The document should
include a title page at the start, and a full reference list at the end. In-text referencing
(Think/Harvard-style) should be used where necessary. MGT302A – Tesla Case Study.

© Laureate International Universities 2016
Marking Guide (per question)
Responses accurately and clearly communicate answers to case study questions /10
0 – 2.5 2.5–4.0 4.5–6.0 6.5–8.0 8.5–10.0
Majority of
responses do not
answerthe
question asked
AND
communication is
unclear withminor
spelling and
grammatical errors.

Responses havean
impliedanswerto
the questions asked
butdonotdirectly
answer the
questionsOR
communicationis
poor with major
spelling or
grammatical errors. MGT302A – Tesla Case Study.

Majorityof
responses provide a
direct and accurate
answerto the
questions butthe
communication lacks
clarityORhasmajor
grammatical or
spelling errors.

Majority of
responses provide a
direct and accurate
answerto the
questions.
Responses are
clearly
communicatedwith
minor grammatical or
spelling errors.

All responses
provide a direct
and accurate
answer to the
questions.
Responsesare
communicated clearly
withno
grammatical or
spelling errors.
Theory used is accurately explained and applied to support answers /8
0 – 2.0 2.5–3.5 4.0–5.0 5.5–6.5 7.0–8.0
Majority of
responses are
NOTsupported
with relevant
theoretical
knowledge OR
majority oftheory
used is
explained
incorrectly. MGT302A – Tesla Case Study.

Majorityof
responses to
questions are
supported with
relevant theoretical
knowledgethatis
explainedwith
minor clarity
issuesandnot
integrated intothe
answer.

Majority of
responses to
questions are
supported with
relevant theoretical
knowledge.
Explanation of
theory has minor
errors or clarity
issues, but
integrated well inthe
answer. MGT302A – Tesla Case Study.

Allresponses to
questionare
supported with
relevant theoretical
knowledgethatis
explained correctly
BUTnotintegrated
well intothe answer.

Allresponsesto
questions are
supported with
relevant theoretical
knowledgethatis
explainedcorrectly
andintegrated
seamlessly intothe
answertothe
question. MGT302A – Tesla Case Study.

Theory is supported with appropriate references that are cited correctly /2
0 0.25 – 0.5 0.75 –1.0 1.25–1.5 1.75 –2.0
In-textorreference
list citations are NOT
used.

In-text and
reference list
citations are
present but do not
follow a particular
referencing
framework. MGT302A – Tesla Case Study.

Referencingstyle
used is usedcorrectly
but isnotthe
referencing style
required according to
ThinkEducation
Standards.

In-text andreference
listcitationsused
accuratelybuthave
minorerrors
accordingtoThink
Education Standards.

Both in-textand
reference list
citations are used
perfectly according
to Think
Education
standards.
Total mark /20. MGT302A – Tesla Case Study.

======================================================================================

MGT302A – Tesla Case Study

1. Critically evaluate Tesla’s competitive environment. Does the company have a
source of (sustainable) competitive advantage?
According to Porters environment forces, a business environment is impacted by different
factors like the threat of competitors, threats of new entrants, threat of substitutes, and
bargaining power of buyers and suppliers, all which determined the competitiveness of a
company (Porter, 1985). The competitive rivalry in the EV segment is high, which may
ultimately lead to loss due to low sales (Powell, 2001). The electric vehicle (EV) segment has
attracted a number of companies that are competition directly with Tesla Motors. Other
automobiles are in the process of developing their EVs. For example, Chevy Volt, Toyota’s
RAV4, Ford Electric, Nissan Leaf, and others. Companies like Toyota, GM, Ford, and others
have a higher financial power than Tesla. With projected growth in the segment and increasing
consumer awareness of the environment, the segment is likely to attract more new entrants
considering that there are few entry barriers………

or ORDER A CUSTOM PAPER