Code and Subject MGT302A – Strategic Management
Assessment Case Study – (Essay format)
Group or Individual Individual
Length 2000 words (+/-10%)
1. Describe various key strategic management processes (strategic inputs,
strategic actions and strategic outcomes)
2. Discuss, assess and analyse the internal and external environments of an
organisation to determine resources, capabilities and core competencies
3. Develop and critique the implementation of strategic responses to current and
future issues facing the global business environment
4. Evaluate business and corporate level strategy and identify the key risks
associated with these strategies
5. Evaluate an organisations ability to effectively implement
Submission Date Week 12
Total Marks 100
Case study questions:
The following questions are based on the case “Tesla Motors: Charging into the Future?”
(Hitt, M.A., Ireland, R.D. and Hoskisson, R.E. 2015, Strategic Management: Competitiveness & Globalisation: Concepts and Cases,11e,
Cengage Learning, Case 29, pgs 381 -395).
1.Critically evaluate Tesla’s competitive environment. Does the company have a source of
(sustainable) competitive advantage?
2. Based on an analysis of the internal environment, discuss the company’s capabilities, and
core competencies. Does Tesla have any weaknesses that can impact its ability to compete in
3. What are the trends and conditions in the external environment that have had / will have a
dominant influence on the firm’s strategic actions?
4. What are the advantages of Tesla’s business level strategy? What are the risks?
5. As the company grows and expands internationally, what challenges is it likely to face?
What recommendations can you make to reduce these potential risks?
You should produce an essay that answers each one of the questions above, using a
question/answer format. Each question is worth 20 marks (Total 100 marks). The document should
include a title page at the start, and a full reference list at the end. In-text referencing
(Think/Harvard-style) should be used where necessary. MGT302A – Tesla Case Study.
© Laureate International Universities 2016
Marking Guide (per question)
Responses accurately and clearly communicate answers to case study questions /10
0 – 2.5 2.5–4.0 4.5–6.0 6.5–8.0 8.5–10.0
responses do not
the questions asked
poor with major
grammatical errors. MGT302A – Tesla Case Study.
responses provide a
direct and accurate
responses provide a
direct and accurate
minor grammatical or
provide a direct
answer to the
Theory used is accurately explained and applied to support answers /8
0 – 2.0 2.5–3.5 4.0–5.0 5.5–6.5 7.0–8.0
incorrectly. MGT302A – Tesla Case Study.
theory has minor
errors or clarity
integrated well inthe
answer. MGT302A – Tesla Case Study.
well intothe answer.
question. MGT302A – Tesla Case Study.
Theory is supported with appropriate references that are cited correctly /2
0 0.25 – 0.5 0.75 –1.0 1.25–1.5 1.75 –2.0
list citations are NOT
present but do not
follow a particular
framework. MGT302A – Tesla Case Study.
used is usedcorrectly
required according to
citations are used
Total mark /20. MGT302A – Tesla Case Study.
MGT302A – Tesla Case Study
1. Critically evaluate Tesla’s competitive environment. Does the company have a
source of (sustainable) competitive advantage?
According to Porters environment forces, a business environment is impacted by different
factors like the threat of competitors, threats of new entrants, threat of substitutes, and
bargaining power of buyers and suppliers, all which determined the competitiveness of a
company (Porter, 1985). The competitive rivalry in the EV segment is high, which may
ultimately lead to loss due to low sales (Powell, 2001). The electric vehicle (EV) segment has
attracted a number of companies that are competition directly with Tesla Motors. Other
automobiles are in the process of developing their EVs. For example, Chevy Volt, Toyota’s
RAV4, Ford Electric, Nissan Leaf, and others. Companies like Toyota, GM, Ford, and others
have a higher financial power than Tesla. With projected growth in the segment and increasing
consumer awareness of the environment, the segment is likely to attract more new entrants
considering that there are few entry barriers………
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