Program Bachelors of Business
Subject Business Information Analysis MGT303A
Assessment Assessment 3 : RESEARCH PROJECT (Part 2) : THE PRIMARY RESEARCH PROPOSAL
a. Demonstrate the application of mathematics and statistics to advanced business case studies.
b. Analyse and interpret data to provide meaningful information to assist in decision-making.
c. Analyse data including data description, data inference and the search of relationships with data.
d. Justify how research skills are essential for the collection, analysis and presentation of data.
e. Appraise the key information technology tools and systems used in service industries for managing information.
f. Design and develop a research project. MGT303A Business Information Analysis Assessment 3.
Instructions Students are to form groups of 2 Students to complete the Assessment Task. All Students in
the group will receive equal marks for the assessment.
The presentation recommended for this Assessment is REPORT FORMAT.
An Executive Summary is NOT required. Although, Students should include a Title Page, a
Table of Contents, and use suitable Headings for the information presented.
Student Identifiers (Name and Number) of all Group Members and a page number should appear
on each page of the document – ideally in either the Header or Footer.
All assessments are expected to be submitted in a form and format that would be acceptable in the business
All Assessments are to be submitted using the Subject Learning Portal.
Handwritten and/or electronic submissions sent directly to the Lecturer will not be accepted;
All work must be word-processed, spell checked, grammatically acceptable, and professional in
appearance. MGT303A Business Information Analysis Assessment 3.
The use any combination of narrative, point form, diagrams, graphs or charts including presenting the
information in table form is permitted – particularly if these devices reduce the wordiness and increase the
“readability” of the submission. Students should pay particular attention to the inclusion of relevant visuals to
add value and support any narrative provided. MGT303A Business Information Analysis Assessment 3.
Should not be written from a 1st person context, but rather from the 3rd person perspective. That is, “I, we,
my, our” are not acceptable;
All claims and recommendations are to be supported by suitable and relevant research and/or theoretical
principles; and include a correctly constructed Reference List and accompanying in report citations as per
College guidelines (Harvard Referencing).
Overall Marks will be awarded for:
The variety of appropriate Data Sources accessed to support recommend Methodology;
The depth of understanding of Research Methods and their applications provided in the proposal
The relevance of the recommended Research Methodology; and
The validity and potential usefulness of the proposal presented.
Word Limit 1,500 words +/- 10% (excluding Bibliography)
Total Marks 80 Marks
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ASSESSMENT OVERVIEW AND REQUIREMENTS:
The aim of this Assessment is for Students to demonstrate both their understanding of and ability to formulate
and plan a suitable Research Project. MGT303A Business Information Analysis Assessment 3.
This Assessment requires Students to develop a Research Proposal in response to a Business Related
Problem which has already been established and initially investigated in Assessment 2: Literature Review and
designed to specifically address the outstanding Information requirements identified.
A Research Proposal can be defined as:
“A plan that offers recommendations for conducting research …details the who, the what, the where, the when
and the how of research and the information associated with it”.
At a minimum the Proposal should detail:
1. An INTRODUCTION outlining the key points of the Study established and progressed in Assessment 2:
Literature Review. (HINT: best to approach this section as though the reader is unaware of the preceding
Report and/or construct an Executive Summary of Assessment 2.)
The purpose of this Introduction is to set the scene for the Proposal by highlight what Objectives were met
by conducting the Literature Review and describing and defining the information that is to be collected in
this Research Proposal (that is at least one of the Information Gaps identified).
2. The (revised) RESEARCH OBJECTIVES, which are directly linked to the “Information Gaps” identified in
the Assessment Section of Assessment 2.
3. The RESEARCH APPROACH TO APPLIED
a. A description of the overall methodology to be used that is, whether the Proposed Study should
be Exploratory, Descriptive or Causal. MGT303A Business Information Analysis Assessment 3.
b. This section should also provide reasons as to why the recommended Approach suits the
problem/information requirements at this stage in the project and will how using the recommended
Approach will yield superior information/results.
4. DETAILS OF THE RESEARCH DESIGN AND METHODOLOGY TO BE APPLIED;
a. THE SPECIFIC RESEARCH TECHNIQUE RECOMMENDED: For example, Focus Groups,
Interviews, Surveys, Experiments or Observation. Including a justification as to why this technique
would be the most appropriate. This may include support from additional information on the
Population behaviour and/or be aligned with the overall Research Approach to be adopted
b. THE POPULATION(S) that will be the focus of interest is to be operationally defined including a
discussion on the overall population size. MGT303A Business Information Analysis Assessment 3.
c. THE SAMPLING DESIGN TO BE USED: including where (the Sampling Frame) and how the
Sample will be obtained (Sampling Technique), estimates of sample size etc. Including a
justification as to why this technique would be appropriate and aligned with the overall Research
Approach to be adopted. MGT303A Business Information Analysis Assessment 3.
d. IMPLEMENTATION PLAN: Details on how (and why) the Research Design will be administered.
HEP: 4375/CRICOS Provider Code 00246M
© Laureate International Universities 2016 3
e. SUGGESTED QUESTIONS/TOPICS TO BE INVESTIGATED – For example if the mechanism
recommended is a Survey, then sample questions to be asked should be provided (ideally in a
questionnaire format), or if the recommended technique is focus groups, then an abridged
Discussion Guide. These should also be accompanied by an explanation on how the anticipated
responses will meet the Research Objectives developed and assist in the Decision Making
required. MGT303A Business Information Analysis Assessment 3.
5. INCLUDE A PROJECT SCHEDULE. List each of the steps that will be undertaken and the time allocated
for each in the execution of the research.
SUITABLE JUSTIFICATION (including reference to relevant Theoretical Principles, information
requirements/characteristics and/or population behavioural characteristics) is required for each of the
RECOMMENDATIONS made in the Proposal as to establish why they are deemed appropriate and will yield
superior results. MGT303A Business Information Analysis Assessment 3.
THE PRESENTATION, FORMAT AND STRUCTURE OF THE REPORT FORMS PART OF THE
ASSESSMENT. Therefore it is recommended that student investigate and research the most appropriate
format for a Research Proposal Document
IT IS NOT EXPECTED THAT STUDENTS WILL ACTUALLY CONDUCT THIS PRIMARY RESEARCH.
1. Higson-Smith, C. (2000). Writing Your Research Proposal: A workbook for first time and
inexperienced researchers in the social sciences and humanities.
[http://www.infra.kth.se/se/byfa/utbildning/…/researchproposal0305.pdf] Retrieved 26 October 2010.
2. H. Long, eHow Contributor. How to Write a Marketing Research Proposal; updated: July 17, 2010
Retrieved 28 October 2010.
3. Example of a Market Research Proposal
To ensure that it is clear as to how and on what Students will be assessed upon; following for perusal
is a copy of the Marking Criteria for both Phases of this Assessment.
A 10% Penalty may apply for any submission that exceeds the word limit guidelines.
The indicative Scale of Marks to be awarded are as follows:
A COMPONENT WORTH 20
A COMPONENT WORTH 10
A COMPONENT WORTH 5
20 Excellent 10 Excellent 5 Excellent
16 Very good 8 Very good 4 Very good
12 Average 6 Average 3 Average
8 Needs work 4 Needs work 2 Needs work
6 Poor 2 Poor 1 Poor
HEP: 4375/CRICOS Provider Code 00246M
© Laureate International Universities 2016 4
An INTRODUCTION outlining the key points of the Study established and progressed in Assessment 2: Literature Review.
Was presented as an Executive Summary of Assessment 2.) – highlighted the Business Problem, what Objectives had been
met by conducting the Literature Review, described the information that is to be collected in this Research Proposal (that is at
least one of the Information Gaps identified). All information related back to Assessment 2: Literature Review. 10
The (revised) RESEARCH OBJECTIVES were identified and were relevant given the information requirements provided in
the introduction 5
The APPROACH TO THE PROBLEM was appropriated and well documented
a. The correct description of the overall methodology to be used was provided
b. Solid and logical reasons as to why the Recommended Approach suits the problem at hand was provided. 5
DETAILS OF THE RESEARCH METHODOLOGY TO BE APPLIED were well crafted and were aligned to the Research
Theory and Methodology studied. MGT303A Business Information Analysis Assessment 3.
a. THE SPECIFIC RESEARCH TECHNIQUE TO BE USED: For example, Focus Groups, Interviews, Surveys,
Experiments or Observation. Has selected an appropriate Methodology for the Project. Clear explanation and rational for
why Methodology chosen 10
b. THE POPULATION that will be the focus if interest was operationally defined including a discussion on the overall
population size. 5
c. The SAMPLING DESIGN TO BE USED: including the Sampling Technique to be applied, where and how the Sample
would be obtained, a discussion on the required sample size. All recommendations carried a supported justification as to
why most appropriate. 5
d. IMPLEMENTATION PLAN: Details on how (and why) the Research will be administered were provided. 5
e. SUGGESTED QUESTIONS/TOPICS TO BE INVESTIGATED – For example if the mechanism recommended was a
Survey, then sample questions to be asked should were provided in a questionnaire format, or if the recommended
technique was focus groups, then an abridged Discussion Guide. 5
The section was accompanied by an explanation on how the anticipated responses will meet the Research Objectives
A PROJECT SCHEDULE was provided, listing each of the steps that will be undertaken and the time taken for each. 5
The chosen format , structure and contents was consistent with Industry practices and appropriate for the nature of the
Research in the Proposal
Report structure/format was professional, original and consistent with both the Assessment Outline Requirements
relating to content and structure. MGT303A Business Information Analysis Assessment 3.
Established clear pattern of development, the paper was organised and orderly from beginning to end and demonstrated
a clear understanding of Research Methodology and Principles.
Well written and compellingly presented:
Few, if any, errors of punctuation, spelling, capitalisation (mechanics).
Few if any grammatical errors (agreement, tense, case, number, pronoun use).
Incorporated the use of narrative, point form, diagrams, graphs or tables, which reduced the wordiness and
increased the “readability” of the submission. 10
SOURCES OF INFORMATION/RESEARCH METHODOLOGY
Suitable justification (including reference to relevant Theoretical Principles, information requirements/ characteristics
and/or population behavioural characteristics) was evident for all recommendations made.
It was made evident how the output of this Research Plan will meet the Research Objectives developed and assist in the
Decision Making required. MGT303A Business Information Analysis Assessment 3.
The depth and breadth of Sources accessed was consistent with the Principles of Scientific Research and at least 12
Sources were accessed, demonstrating credibility and reliability. MGT303A Business Information Analysis Assessment 3.
A correctly constructed Reference List using the Harvard Referencing System was presented. 10
TOTAL FOR ASSESSMENT 3 : RESEARCH PROPOSAL 80
MGT303A Business Information Analysis Assessment 3
Fresh Catering is an Australian catering company established in 1999 based in Sydney. It is
currently facing a Business Issue: due to an incident where several front-of-house waiting staff quit
and forwarded their letters of resignation in a close timeframe, it has come into the company’s
Human Resources department’s attention that Fresh Catering has a higher than average turnover
rate of 75% compared to the average industry turnover rate of 70% in 2016 (National Restaurant
Association 2017). To get to the bottom of this issue, this proposal for primary research is composed
to be conducted in and by Fresh Catering. MGT303A Business Information Analysis Assessment 3.
To start tackling with the issue, Fresh Catering has conducted an initial report on the incident
that had most recently caused the leaving of staff, as well as looking through past records to identify
that the turnover rate has indeed risen in recent time. A literature review on secondary data and a set
of questions was also devised with objective to attempt to figure out why the staff of Fresh Catering
are leaving the company, and to finding out possible immediate remedies and control methods for
long term developments. MGT303A Business Information Analysis Assessment 3. ….
or ORDER A CUSTOM PAPER