MGTS3301 Assignment 2 – Evaluating UQ’s Strategy

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MGTS3301 Assignment 2 – Evaluating UQ’s Strategy

  • Introduction

According to systems theory, organisations are constantly impacted by factors within and outside the organisation. From time to time, organisations have to change their strategy to align with the changing business environment failure to which they become uncompetitive (Michael and Jude 2005). Through strategic planning, they assess the changes in the environment and implement a strategic plan to align their operations with the changes. The University of Queensland (UQ) is an education institution that is impacted by changes in the global education and job market. Since 2015, the university implemented a new strategy, Strategic Plan 2018-2021, outlining its strategy to align with changing business environment. This study evaluates UQ’s Strategic Plan 2018-2021.

 

  • Task 1: Evaluation Of UQ Strategy Fit

There are different political factors affecting higher education in Australia as demonstrated in Appendix 1. There is uncertainty in education policy, unfortunately making higher education a political issue. High education is resource constrained as a result of Australian Education Amendment Bill 2017. There have been changes in education policy under the coalition government since 2016 with increased funding of A$307.7 billion (Savage, Irvine & Pitman, 2019). The Labour government promising A$300 million University Future Fund to fund research and teaching projects (Savage et al., 2019). Economically, there is a promise of increased education funding of A$307.7 billion from 2018-2019 (Savage et al., 2019) but that remains a political issue.  The industry is also characterized by a weak job market where only 73% of new graduates found full-time employment in 2018 (Norton, 2019; Brown, Lauder, and Ashton 2012). In addition, heavy student debt is also constraining attainment of education goals (Ferguson, 2019). Socially, there is a social drive to get degrees and other higher education qualification that is pushing more people to seek higher education (Coates and Morrison 2016). This has strained resources in most universities. Technology is influencing the job market with most jobs now demanding automation (Alexopoulos 2011; Autor and Dorn 2013; Frey and Osborne 2017).  Students are becoming more environmental conscious and they want to live in an environment that aligns to environmental laws (Brown Lauder, and Ashton 2012).

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Description

MGTS3301 Assignment 2 – Evaluating UQ’s Strategy

You are employed as a management consultant by Middleton Consulting Group, which has been approached by the senior leadership team of The University of Queensland to provide an evaluation of the UQ Strategic Plan 2018-2021 and its implementation. You have been assigned to perform the tasks outlined below. The written evaluations you produce for each task should be presented as a single report. Detailed information about the presentation requirements for this report is included after the descriptions of the various tasks. MGTS3301 Assignment 2 – Evaluating UQ’s Strategy.

TASK 1: Evaluation of UQ’s Strategy Fit

The senior leadership team of UQ have requested that you conduct an evaluation of how well the UQ Strategic Plan 2018-2021 fits with the university’s external and internal environment. To conduct your evaluation, you will need to:

  •  analyse UQ’s external and internal environment using relevant strategy tools and concepts learned in this course;
  •  choose one Long-Term Objective AND one Medium-Term Strategic Focus Area from the UQ Strategic Plan 2018-2021 (see page 11 of the UQ Strategic Plan for a summary);
  •  evaluate how well your chosen long-term objective and medium-term strategic focus area fits with your analysis of UQ’s external and internal environment. For example, you might consider the extent to which your chosen long-term objective and medium-term strategic focus area:

o  take advantage of opportunities and minimise threats in the general environment;

o  align with the forces and attractiveness in your industry analysis;

o  position UQ against competitors in your competitor analysis; and

o  bundle resources to create core competencies and sources of competitive advantage in your VRIN analysis

  •  write up your evaluation of strategic fit in a concise 600 word summary. Your written evaluation must be supported by appendices that apply relevant strategy tools and concepts.

TASK 2: Evaluation of UQ’s Strategy Implementation

The senior leadership team of UQ have requested that you conduct an evaluation of the university’s implementation of your chosen long-term objective and medium-term strategic focus area. To conduct your evaluation, you will need to:

  •  choose ONE of the following elements of strategy implementation: (1) Organisational Structure; (2) Control Mechanisms; or (3) Strategic Leadership;
  •  evaluate the issues that UQ needs to consider when implementing strategy (as expressed in your chosen long-term objective and medium-term strategic focus area) using structure, control mechanisms or strategic leadership. More specifically, consider the following in your evaluation of strategy implementation:

o  If you choose to focus on the element of organisational structure, you should evaluate how UQ’s organisational structure (as represented in UQ’s Organisational Structure Chart) might constrain and/or support UQ’s ability to implement its strategy.

o  If you choose to focus on the element of control mechanisms, you should evaluate how effectively UQ’s measures of success (as listed on page 10 of the UQ Strategic Plan 2018-2021) will allow UQ to monitor its progress in implementing the strategy and make appropriate and timely adjustments.

o  If you choose to focus on the element of strategic leadership, you should evaluate how well the aspects of strategic leadership (as taught in Week 10) are helping UQ to implement its strategy; and

  •  write up your evaluation of strategy implementation in a concise 600 word summary.

TASK 3: Evaluation of UQ’s Student Strategic Initiatives

The senior leadership team of UQ have requested that you conduct an evaluation of the strategic initiatives that the university has implemented to achieve its long-term objective of game-changing graduates. To conduct your evaluation, you will need to:

  •  choose one Strategic Initiative from the UQ Student Strategy document (see Appendix 1 – page 1);
  •  consider the two measures that UQ is using to gauge the overall success of its strategy with students (see Appendix 1 – page 2);
  •  evaluate your chosen Strategic Initiative against the two measures of success; and
  •  write up your evaluation of the student strategic initiative in a concise 600 word summary.

TASK 4: Recommendation

Finally, the senior leadership team of UQ have asked you to conclude your report with ONE key recommendation based on your evaluations. Your recommendation needs to be specific and flow from your preceding evaluations. MGTS3301 Assignment 2 – Evaluating UQ’s Strategy.

INFORMATION ABOUT PRESENTATION OF REPORT

Your report should be presented in the following structure:

TITLE PAGE

TABLE OF CONTENTS

1.0  INTRODUCTION (100 words)

2.0  TASK 1: EVALUATION OF UQ STRATEGY FIT (600 words)

3.0  TASK 2: EVALUATION OF UQ’S STRATEGY IMPLEMENTATION (600 words)

4.0  TASK 3: EVALUATION OF UQ’S STUDENT STRATEGIC INITIATIVES (600 words)

5.0  TASK 4: RECOMMENDATION (100 words)

 

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