Description
Assessment Brief
Program Bachelor of Business
Subject Digital Marketing
Subject code MKT302A/MKG203
Name of assessment Reading Commentary Blogs Activity
Length 1200 words (+/- 10%)
Learning outcomes addressed
by this assessment:
a) Describe how e-marketing has created new business
models that add customer value, build customer
relationships and increase profit
b) Demonstrate an understanding of consumer behaviour
in online environments
c) Discuss e-marketing strategy and demonstrate skills in
e-marketing planning
d) Discuss the digital marketing mix and management
Assessment brief Summary: See below
Total marks 50
Weighting 25%
HEP: 2 MKT302A/MKG203 Assessment 1 20161112
For the blog posts, students are encouraged to use hyperlinks when referencing online sources
as well as in-text referencing of other sources. There should also be acknowledgment of the
source of any images or figures /tables used in the blog. MKT302A – Reasons Why You Need a Digital Marketing Plan.
You can use a creative blog writing style congruent with the professional blogs you are
reading online. This is not an academic paper as such, but you do need to validate your
insights with support from other references or sources.
HEP: 3 MKT302A/MKG203 Assessment 1 20161112
Marking Criteria:
Content
Poor
0 – 9.9
marks
Fair
10 – 12.9
marks
Good
13 -14.9
marks
Very
Good
15 – 16.9
marks
Excellent
17 – 20
marks
Demonstrated an understanding
of current digital marketing
trends and issues.
Comments:
/ 20 marks
Research and Analysis
Poor
0 – 9.9
marks
Fair
10 – 12.9
marks
Good
13 – 14.9
marks
Very
Good
15 -16.9
marks
Excellent
17 – 20
marks
Insightful commentary,
originality and creativity in
presenting the ideas. Blogs
presented ideas that were
validated from key sources and
research. Demonstrated research
effort behind each topic. MKT302A – Reasons Why You Need a Digital Marketing Plan.
Comments:
/ 20 marks
Presentation
Poor
0 – 4.9
marks
Fair
5 – 6.4
marks
Good
a. – 7.4
marks
Very
Good
7.5 – 8.4
marks
Excellent
8.5 – 10
marks
Appropriate (length & content)
Professional standard of writing
style, grammar, spelling and
editing. Online presentation
appropriate to the platform and
professional. MKT302A – Reasons Why You Need a Digital Marketing Plan.
Writing style is appropriate to
the online blog format.
Correctly referenced to Harvard
Principles for the word
document but hyperlinks and
acknowledgment of sources can
be done within the online blog.
Used at least 3-4 appropriate
references for each blog such as:
other blogs, the textbook ,
lecture notes, study guide,
academic journal article,
YouTube video etc
Comments:
/ 10 marks
Total marks: /50
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MKT302A – Reasons Why You Need a Digital Marketing Plan
For most people, they think digital marketing is as simple engagement that can be done
haphazardly. However, digital market is a serious undertaking that requires a good plan to
execute it. It is not a task that is left to one department alone, but it should be a coordination of
the entire organization. MKT302A – Reasons Why You Need a Digital Marketing Plan. However, Gonzalez (2017) asserts that recent surveys shows that two
thirds to two-quarters of organizations do not have a digital marketing plan. In a rough estimate,
about a half of all organizations do not have a digital marketing strategy. Here are many reasons
why your organisations require a digital marketing strategy……..
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