MKTG2002 International Marketing

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MKTG2002 International Marketing

Exam
Part A
Question a.

There are different factors that have motivated different countries to adopt the concept of urban
design. These factors range from political, economic, social, technology, environmental and,
legal factors. Governments all over the world are under pressure to provide efficient urban
centres as the population increase. This has motivated the political class to come up with
different regulatory for urban design to respond to among other things service delivery, security,
and others. Economic factors have also motivated countries to adopt urban design as expanding
economies require planned cities. Zoning particularly helps countries to set aside areas for
industries, shopping centres, residential areas, and others for efficiency of service delivery and
economic growth. For example, the Paris-Plages, Strand Zuid in Amsterdam and others are
created to stimulate economic growth.

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Description

Section A (Compulsory – Must Answer All Four Parts Of This Question)
Question 1
These questions pertain to the case study entitled, “Sharing Economy” by Robert
Bevan published in Luxury Magazine (Winter 2016, pages 24-26), in the hand out on
pages 3-5 that accompanies this examination paper. MKTG2002 International Marketing.
Please answer all of the following questions in relation to the case study:
a) The concept of urban design has been introduced and adopted by many
developed countries. Using the PESTEL framework, explore what are the
factors which have influenced the need for urban design. Discuss these
factors from the perspectives of urban cities in Europe, UK, Australia or
Singapore. (No more than 300 words). (5 Marks). MKTG2002 International Marketing.
b) Can “place-making” (Page 25) with artificial urban beaches, ski slopes, sky
parks and pop-up pavilions create positive destination images for urban
cities? Why would domestic and international visitors choose to have these
simulated urban experiences? (No more than 300 words). (5 Marks)
c) Identify the consequences of failed urban design in the communities of
developed countries. What are the lessons that developing countries can
learn from these failed attempts? (No more than 300 words). (5 Marks)
d) What urban designs do you think will be trending in the next two years? Are
developed countries in a position to sustainably address these emerging
trends? (No more than 300 words). (5 Marks). MKTG2002 International Marketing.
TURN TO NEXT PAGE
End of Semester 1, 2017
MKTG2002 International Marketing
Page 2 of 5
Section B (Choose Any Two Questions To Answer)
Question 2
Why should international firms be sensitive to charges of ethnocentricism? With
examples, demonstrate how cultural insensitivity has impacted on some
unsuccessful international marketing. (No more than 600 words). (10 Marks)
Question 3
Identify three trade policies which the United States government proposes to
implement. Which developed countries and specific industries would be most
affected by these policies and how? (No more than 600 words). (10 Marks). MKTG2002 International Marketing.
Question 4
In principle, the sharing economy encourages collaborative consumption. Is this
necessarily true in the marketplace? How has the sharing economy impacted on the
ways governments, businesses and consumers operate? (No more than 600 words).
(10 Marks)
Question 5
Planning an overseas vacation around a wellness itinerary (spa-cation) is a growing
tourism trend. What innovative spa treatments and activities do tourists seek? How
should spa owners use the product development process to create such treatments
and activities for tourists? (No more than 600 words). (10 Marks)
Question 6
How is transfer pricing important to international firms? Comment on why the
American oil giant, Chevron, lost its transfer pricing case to the Australian Tax Office
(No more than 600 words). (10 Marks). MKTG2002 International Marketing.

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MKTG2002 International Marketing

Exam
Part A
Question a.

There are different factors that have motivated different countries to adopt the concept of urban
design. These factors range from political, economic, social, technology, environmental and,
legal factors. Governments all over the world are under pressure to provide efficient urban
centres as the population increase. This has motivated the political class to come up with
different regulatory for urban design to respond to among other things service delivery, security,
and others. Economic factors have also motivated countries to adopt urban design as expanding
economies require planned cities. Zoning particularly helps countries to set aside areas for
industries, shopping centres, residential areas, and others for efficiency of service delivery and
economic growth. For example, the Paris-Plages, Strand Zuid in Amsterdam and others are
created to stimulate economic growth………

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