For this assignment you will ‘lucky dip’ a topic and presentation date.
This task will demonstrate your understanding of how a brand communicates. It also focuses on your own brand communication style as the delivery of an effective presentation is as essential as the content. Presentation Notes. .
It is therefore your task to engage the audience without power point, with a visually interesting and verbally compelling presentation that demonstrates your understanding of strategic branding for your chosen brand. Presentation Notes. .
The task-Part 1& Part 2
PART 1 – create a collage that illustrates the personality of your lucky – dipped brand. A collage commonly uses pictorial images but you can use any material that best portray your brand. Presentation Notes. .
Describe (on a separate piece of paper) in bullets points why each image or item is representative of what you think about the brand.
e.g. – if your brand was a car what would it be and why? What food or drink? What country? What movie/TV star? What color? Would it be day or night? What kind of place would it live? How old would it be?
PART 2 – on your presentation day, WITHOUT POWER POINT, present your collage to the class. You have 10 minutes to make this an inspiring and interesting presentation. Presentation Notes.
This presentation typifies the brand personality of Fremantle arts centre in Perth. I have used
different collage images to show how the brand can be conceptualized in different categories. Let
me start with the first image. Presentation Notes.
The first image is that of batman. In this case, the image of batman is used to typify a hero status
for the brand. Considering that Fremantle arts centre in Perth is marketed to be the preferred art
centre in the region, it needs to have a strong relationship with the target audience, which can be
represented by a hero worship status. Batman is hero worshipped in the entertainment circles,
and can represent the hero worship of this brand. It is a brand that everyone wants to be
associated with. Fremantle arts centre in Perth is in the business of providing a lifetime
experience to the target audience in order to create a lasting relationship. Presentation Notes. ………..
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