PRN303A – Cultural Reflection

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PRN303A – Cultural Reflection

This course is one of the most important courses I have taken as a public relations
student. I consider this course important because it is not only relevant the today’s multicultural
living that has an impact on the public relations practices, but it is also relevant for my
interpersonal development. As globalization continues to define the spheres of living, operating
in the modern society is becoming a major challenge for professionals whose work is affected by
multiculturalism (Devereux & Peirson-Smith, 2009). In addition, the world has become more
sensitive to multicultural issues, which means, professionals must integrate multicultural
considerations in their practices. This study reflects on what I have gained as a PR profession
from this course in realms of my intercultural competence.

Category:

Description

Assessment Brief
Program Bachelor of Business
Subject code PRN303A
Subject name International Public Relations
Assessment title Assessment 3 – Reflection Exercise
Group or individual assessment Individual
Length 1500 words
Learning outcomes addressed a), b), c), d), e), f)
Submission date Week 12
Total marks 20 Marks
Weighting 20%
Assessment Brief:
This assessment features a personal reflection model that allows you to reflect on how your
attitudes and culture impact your view on an international campaign. You need to critically
reflect on your own development of intercultural competence during this class. This requires
you to consider on how your own cultural background has shaped your attitude towards and
expectations of public relations as a profession. PRN303A – Cultural Reflection.
You should also reflect on the cultural implications of your approach for assessments 1 and
3, (experience on working on the campaign plan) based on the global and intercultural
theories and principles discussed in class. PRN303A – Cultural Reflection.
Marking Criteria:
Criteria Marks
Possible
Marks
Awarded

Comments

Level of self-awareness
demonstrated by the student in reflecting upon
him or herself as an IPR professional

5

The cultural implications of their proposal and
approach for assessment 1 and 2

5

Ability to connect intercultural theories and
principles (Circuit of Culture) with real-world public
relations situations and behaviours by reflecting
on own culture and identity

5

Evidence of critical reading and general
presentation of assignment

5

Total / 20 marks  PRN303A – Cultural Reflection

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PRN303A – Cultural Reflection

This course is one of the most important courses I have taken as a public relations
student. I consider this course important because it is not only relevant the today’s multicultural
living that has an impact on the public relations practices, but it is also relevant for my
interpersonal development. As globalization continues to define the spheres of living, operating
in the modern society is becoming a major challenge for professionals whose work is affected by
multiculturalism (Devereux & Peirson-Smith, 2009). In addition, the world has become more
sensitive to multicultural issues, which means, professionals must integrate multicultural
considerations in their practices. This study reflects on what I have gained as a PR profession
from this course in realms of my intercultural competence……………….

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