Students will write an individual critical reflective essay of 1500 words based on their scenario response work undertaken ingroups from across week 9 to 11. The essay should offer a theory-rich reflection on the student’s own experiences and newly acquired insights and understanding of public relations practice, particularly as it relates to ethics. The essay should offer:
- A critique of the theoretical and practical elements and concepts employed in the team’s response to the ethical scenario. Consider these questions in devising your essay: what theories did the team draw upon in devising its strategies and response to the scenarios? Were they useful? Why or why not? What strategies do you think were successful and why? How did you make certain ethical decisions and why? With hindsight, would you have done things differently and in what way? Academic sources will be required to support your discussion. This should not be a superficial ‘road map’ or ‘notes’ of what transpired but an insightful, critical reflection into the thinking behind your decisions, also making the important links to theory and principles in ethical PR practice. Reflective Practice for Young4Eva Case.
- A reflection on your experiences and the validity of these experiences to your overall understanding of public relations professional practice. For example, what did you learn about teamwork? What did you learn devising an ethical approach in your scenario responses and dealing with different stakeholder groups? What are some of the skills you could bring to an employer?. Reflective Practice for Young4Eva Case.
- In a separate section after your conclusion, detail your own contribution to the team’s response and management of the crisis scenario. List tasks you were involved in and reflect on how you contributed to teamwork, timing, tasking and outcomes during the scenario. Reflective Practice for Young4Eva Case.
Reflective Practice for Young4Eva Case
Young4Eva Cosmetica is a boutique cosmetic surgery company that offers different cosmetic procedures and services. It mainly specialized in anti-ageing, facial rejuvenation, injections for deep frowns, enhancement of lips, and many others. In our exercise during week 9-11, we reviewed different public relations scenarios affecting this company. The following is a reflection of our group activities, how we planned our tasks, the theories, models, and concepts that we used, and how my participation in week 9-11 activities enhanced my personal and professional growth. Reflective Practice for Young4Eva Case.…………
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