DO THE FAMILY PUT MORE PRESSURE TO FOLLOW FAMILY BUSINESS BASED ON GENDER IN SAUDI ARABIA?
- Research Methodology
Research methodology chapter gives a comprehensive description of the philosophical and methodological stance of the study. The organization of this chapter is guided by Rea and Parker (2012) and Pearson and Boruch (2012): Research philosophy, research design, defining survey, selecting survey and area of study, data collection, analysing, interpreting and reporting surveys, rigorous in study, and ethical considerations. The aim of the study is to identify the priority in running the family business based on gender in Saudi Arabia and the most important related factors. Therefore, the purpose of the research methodology chapter is to describe how the study will be designed, how data will be collected, and how analysis will be done to ensure effective testing of variables. This chapter gives a detailed description on how data will be collected, methods to be used in data collection, and the philosophical stand to be adopted in the study. Ethical considerations are mentioned in this chapter. In this study, gender is the independent variable while management of family– based businesses is the dependent variable…… RESEARCH METHODOLOGY….
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