SEMIOTIC ANALYSIS OF LORNA JANE MAGAZINE ADVERTISEMENT

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Semiotic Analysis of Lorna Jane Magazine Advertisement

Ads are made to influence consumers to purchase goods or services. This influence
comes from different factors, one of them being the way the ad appeals to the emotions and how
the consumer interprets it (Gillian 2001). When one sees an ad, the first sight is of the signs,
graphics, wordings, and other elements of the ad. However, the interpretation of the ad and the
real meaning is created by the meanings that one attaches to the signs on the ads (Jewitt &
Oyama, 2001). The semiotic model analyse the signs in an ad and the meaning behind these
signs. This study will analyse the ad appearing on Lorna Jane Magazine, which is shown below.

Category:

Description

assessment criteria
Assessment exercises will be assessed on the following:
• an explicit and comprehensive engagement with the topic and/or exercise brief
• demonstrated knowledge of concepts, theories and arguments profiled in the subject
• use of appropriate critical and analytic approaches
• construction of a clear, progressive argument
• evidence of appropriate scholastic research
• clarity and fluency of written expression
• use of appropriate conventions of academic writing such as referencing,
bibliography/filmography, etcetera. SEMIOTIC ANALYSIS OF LORNA JANE MAGAZINE ADVERTISEMENT.

assessment system
All assessment work receives a grade based on the following system.
Grade % Equivalent Attributes
H1 80-100 Excellent

• work that meets all the key criteria and
excels in most
• shows little or no appreciable room for
improvement

H2A 75-79 Very Good

• work that meets all the key criteria and
excels in some
• shows limited room for improvement

H2B 70-74 Good

• work that meets most of the key criteria
and performs well in some
• shows reasonable room for
improvement

H3 65-69 Fair

• work that meets most of the key criteria
and performs adequately
• shows considerable room for
improvement

P 50-64 Satisfactory

• work that meets a limited number of the
key criteria
• shows substantial room for improvement

N 0-49 Fail

• work that fails to meet the basic criteria
• work that contravenes the policies and
regulations set for the assessment
exercise. SEMIOTIC ANALYSIS OF LORNA JANE MAGAZINE ADVERTISEMENT.

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Semiotic Analysis of Lorna Jane Magazine Advertisement

Ads are made to influence consumers to purchase goods or services. This influence
comes from different factors, one of them being the way the ad appeals to the emotions and how
the consumer interprets it (Gillian 2001). When one sees an ad, the first sight is of the signs,
graphics, wordings, and other elements of the ad. SEMIOTIC ANALYSIS OF LORNA JANE MAGAZINE ADVERTISEMENT. However, the interpretation of the ad and the
real meaning is created by the meanings that one attaches to the signs on the ads (Jewitt &
Oyama, 2001). The semiotic model analyse the signs in an ad and the meaning behind these
signs. This study will analyse the ad appearing on Lorna Jane Magazine, which is shown below…………

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