Social Media and Journalism
Weight: 40% (marked out of 100)
Criteria and marking: Use the assessment rubric to ensure your case study has
covered the criteria for this assessment. Social Media and Journalism.
2000 word academic report about how social media can be
used innovatively in work as a journalist or PR professional. Social Media and Journalism.
Write a 2000 word innovation report, fully referenced using the referencing
style of your choice, showing how social media can be used in an innovative
way to enhance the work of a journalist or a public relations professional.
This report can be presented in a fully referenced business report or essay
format (introduction, sub-headings and conclusion) and any referencing
system can be used, as long as it is thorough and complies with that system's
requirements. Social Media and Journalism.
Example Options – Innovative ways a journalist might use social media to
access and communicate with source or a PR social media strategy to resolve
a specific issue. Further instruction and examples can be found here:
Innovation report – instruction and examples
For this innovation report you are to consider ways in which social media can be used innovatively to
enhance the work of both journalists and public relations consultants. Consider the content from the
course so far, including:
the five I’
social media strategies
user generated content
legal and ethical elements considered in Module 3
Write a report that considers these elements against a specific scenario for the journalism or PR
field. Some options are suggested below, you can choose one of these or a topic or scenario of your
own. Social Media and Journalism.
Covering the USA presidential election
Disaster events – terrorism (this could be underdeveloped country or here in Australia)
Political reporting in Queensland
Verifying information from whistle-blowers
resolving risks or damage to reputations
large awareness campaigns
Governments or Corporations and engagement with stakeholders for business improvement. Social Media and Journalism.
Social Media and Journalism
Since the turn of the 21st century, the social media has emerged as the most powerful platform for sharing of information. Thanks to the growth in computing technology in the last quarter of the 20th century, computers developed the web.20 technology, which propelled development of different social media sites. The growth in use of social media is attributed to different factors; chief among them increased adoption of smartphones (Kaplan & Haenlein, 2010). Today, more people own internet enabled smartphones that are used to access different social media platform. Social media has permeated to all sectors of life including social relations and interactions, marketing, journalism, and many others. The scope of this study is limited to the relevance of social media in journalism (Knight & Cook, 2013). Social media has provided new journalistic approaches in gathering, process, and dissemination of information. A case study of how ABC News used social media platform to inform the public about Brighton Siege will be used to analyse how journalists can innovatively use social media in their work…..
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