Sofi Spritz Blood Orange & Bitters

Sofi Spritz Blood Orange & Bitters

Scotland has a higher demand for wines and alcohol compared to England. In 2017, a total of 46 million liters of alcohol were sold in Scotland. In the same year, Scotland sold 14% more alcohol compared to England and Wales (NHS Health Scotland, 2018). 1.3 liter more alcohol per adult was sold in Scotland at 10.3 liter compared to England 8.9 liters. Alcohol is cheaper in Scotland compared to England. In 2017, 56% of the off-trade sales were sold below 50 pence in Scotland (NHS Health Scotland, 2018). This was 2.2 times more in Scotland compared of England.  Unlike England that has not limitation on the number of hours when alcohol can be sold, alcohol is not sold past 10pm in Scotland, which means most people are likely to stock alcohol at home (Matchett, 2019). Therefore, Scotland is more lucrative destination market for Sofi Spritz Blood Orange & Bitters compared to England.

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Sofi Spritz Blood Orange & Bitters
select a product (a flavour)from Sofi Spritz to enter the Scottish market. You need to explain:
1, Advantages of the Scottish market than that of the England market. (150w)
2, Reason to choose this product  (50w)
3, Recommendations to the entry of this product you have chosen. (100w) Reference style: APA
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Sofi Spritz Blood Orange & Bitters

Scotland has a higher demand for wines and alcohol compared to England. In 2017, a total of 46 million liters of alcohol were sold in Scotland. In the same year, Scotland sold 14% more alcohol compared to England and Wales (NHS Health Scotland, 2018). 1.3 liter more alcohol per adult was sold in Scotland at 10.3 liter compared to England 8.9 liters. Alcohol is cheaper in Scotland compared to England. In 2017, 56% of the off-trade sales were sold below 50 pence in Scotland (NHS Health Scotland, 2018). This was 2.2 times more in Scotland compared of England.  Unlike England that has not limitation on the number of hours when alcohol can be sold, alcohol is not sold past 10pm in Scotland, which means most people are likely to stock alcohol at home (Matchett, 2019). Therefore, Scotland is more lucrative destination market for Sofi Spritz Blood Orange & Bitters compared to England. Sofi Spritz Blood Orange & Bitters……..

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