SPO102 – Sports Marketing – ASSESSMENT BRIEF 2

SPO102 – Sports Marketing – ASSESSMENT BRIEF 2

ASSESSMENT BRIEF 2
Subject Code and Title SPO102 – Sports Marketing
Assessment Contemporary Sport Issues Critical Argument
Individual/Group Individual
Length 1,000 words
Learning Outcomes b
Submission By 11:55pm AEST/AEDT Sunday of Module 5 (End of
Week 10)
Weighting 30% Total
Total Marks 100 Marks
Context:
This assessment item will require students to take a position or stance by creating a critical
argument (Click here for academic writing guide https://laureateau.blackboard.com/bbcswebdav/xid-6079350_1) of a current controversial International or
domestic issue in sports and/or recreation examining the marketing implications by using
sound theory and reasoning as support. Each issue below has some media (videos and
website links) links to help you in creating your argument. You also need to search for
additional information on your chosen topic. Choose one of these topics to complete your
argument.
Instructions:
Detailed instructions for the assessment include the following:
 Introduction or background information on topic
 A stance is required as part of the argument
 Identification of issues and marketing implications for a Sports Person,
Organisation or Industry
 Critical and ethical perspectives of these issues and marketing implications for a
Sports Organisation
 Minimum 5 Academic References with APA Referencing required
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 2 of 6
1. Mad Mondays
A term commonly used in Australia to refer to the traditional end-of-season celebrations for professional players of various
codes of football.
https://www.youtube.com/watch?v=4qeSvSQeD38
https://www.youtube.com/watch?v=yTW6LRxFaVE
http://www.geelongcats.com.au/video/2013-04-05/open-mike-scarlo-on-mad-monday
http://www.rugby.com.au/en/news/2016/08/04/08/38/no-more-mad-mondays
http://www.smh.com.au/rugby-union/union-news/charles-ngatai-says-chiefs-hit-hard-by-mad-monday-claims-20160804-gql3yv.html
http://www.heraldsun.com.au/sport/afl/former-bulldog-bomber-adam-cooney-reveals-what-really-happens-at-afl-mad-mondaycelebrations/news-story/ed150be1de61e772a3b110f23d078883
2. Match Fixing
In sport the action or practice of dishonestly determining the outcome of a match before it is played.
http://www.smh.com.au/rugby-league/league-news/nrl-players-mobile-phone-seized-as-police-investigate-matchfixing-claims-20160907-
grazpw.html
http://www.abc.net.au/4corners/stories/2016/02/01/4395832.htm
http://www.adelaidenow.com.au/sport/nrl/teams/sea-eagles/ray-murrihy-says-all-sports-are-at-risk-for-match-fixing/newsstory/5de8fab6938888d6d61d399d589c7b0f
https://www.youtube.com/watch?v=QKhfUjMWP3Q
http://www.smh.com.au/sport/cricket/south-african-batsman-gulam-bodi-banned-for-20-years-over-match-fixing-20160125-gmdv9c.html
http://www.telegraph.co.uk/sport/football/world-cup/10918321/Football-match-fixing-deal-casts-cloud-over-World-Cup.html
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 3 of 6
3. Sports Tweets
A message, image, etc posted on Twitter either by or about a sportsperson, team or organisation.
http://uproxx.com/sports/ryan-lochte-robbery-rio-olympics-2016/
http://www.smh.com.au/sport/golf/robert-allenby-unleashes-against-twitter-haters-comparing-him-to-ryan-lochte-20160822-
gqy1w2.html
https://www.youtube.com/watch?v=ECHubklusNg
http://www.smh.com.au/sport/the-sports-that-won-over-twitter-in-2015-20151207-glha5u.html
http://coed.com/2009/10/28/the-10-most-controversial-athlete-twitterers/
http://www.dailymail.co.uk/sport/sportsnews/article-3509634/Gary-Lineker-sparks-outrage-distasteful-tweet-following-Belgiumterrorist-attack.html
http://www.smh.com.au/sport/basketball/nba-finals-2016-steph-currys-wife-ayesha-creates-firestorm-with-twitter-rant-20160617-
gplnlb.html
http://www.news.com.au/sport/sports-life/nick-kyrgios-takes-aim-at-ny-times-journalist-ben-rothenberg/newsstory/175c1775b2a4ae0782ea32d565b15696
http://www.smh.com.au/sport/olympics/rio-2016/andrew-bogut-liz-cambage-briggs-and-toadie-in-blacklivesmatter-twitter-spat20160727-gqek9j.html
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 4 of 6
Assessment
Attributes
Marks for each
criteria
Fail
(Unacceptable)
0 – 49%
Pass
(Functional)
50 – 64%
Credit
(Proficient)
65 – 74%
Distinction
(Advanced)
75 – 84%
High Distinction
(Exceptional)
85 – 100%
Knowledge and
understanding of
the issues
presented
30%
Limited
understanding of
required concepts
and knowledge
Key components of
the assignment are
not addressed.
Knowledge or
understanding of
the issues
presented
Highlights learning
from the subject’s
resources and
experiences.
Resembles a recall
or summary of key
ideas.
Often
conflates/confuses
assertion of
personal opinion
with information
substantiated by
evidence from the
research/course
materials.
Thorough knowledge
or understanding of
the issues presented
Highlights learning
from the subject’s
resources and
experiences that
support personal
opinion and
information
substantiated by
evidence.
Demonstrates a
capacity to explain
and apply relevant
concepts through
reflection.
Highly developed
understanding of the
issues presented
Discriminates between
assertion of personal
opinion of learning and
information substantiated
by robust evidence from
the research/course
materials and extended
reading.
Well-demonstrated
capacity to explain and
apply relevant concepts
through reflection.
A sophisticated
understanding of the issues
presented
Reflectively, systematically
and critically discriminates
between assertion of
personal opinion and
information substantiated by
robust evidence from the
research/course materials
and extended reading.
Mastery of concepts and
application to new
situations/further learning
Critical reasoning,
defense of key
concept/ideas.
Specific position
(perspective or
argument) fails to
take into account
Specific position
(perspective or
argument) begins
to take into
Specific position
(perspective or
argument) takes into
account the
Specific position
(perspective or argument)
is expertly presented and
accurately takes into
Specific position
(perspective or argument) is
presented expertly,
authoritatively and
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 5 of 6
30% the complexities of
the issue(s) or scope
of the assignment.
Makes assertions
that are not
justified.
account the
issue(s) or scope of
the assignment.
Justifies any
conclusions
reached with
arguments not
merely assertion.
Articulates the
significance of
learning.
complexities of the
issue(s) or scope of
the assignment.
Others’ points of view
are acknowledged.
Justifies any
conclusions reached
with well-formed
arguments not merely
assertion.
account the complexities
of the issue(s) and scope
of the assignment.
Justifies any conclusions
reached with welldeveloped arguments that
relate specifically to the
significance of learning.
imaginatively, accurately
taking into account the
complexities of the issue(s)
and scope of the
assignment. Limits of
position are acknowledged.
Justifies any conclusions
reached with sophisticated
arguments.
Analysis and
application with
synthesis of new
knowledge in
relation to the
chosen topic
30%
Limited synthesis
and analysis.
Limited
application/recomm
endations based
upon analysis.
Demonstrated
analysis and
synthesis of new
knowledge with
application.
Identifies how
learning can be
applied in practical
ways.
Shows the ability
to interpret
relevant
information and
literature.
Well-developed
analysis and synthesis
with application of
recommendations
linked to analysis/
synthesis.
Clear and detailed
identification of how
learning can be
applied in different
contexts.
Thoroughly developed and
creative analysis and
synthesis with application
of pretested models and /
or independently
developed models and
justified recommendations
linked to
analysis/synthesis
Highly sophisticated and
creative analysis, synthesis
of new with existing
knowledge.
Strong application by way of
pretested models and / or
independently developed
models. Recommendations
are clearly justified based on
the analysis/synthesis.
Applying knowledge to new
situations/other cases.
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 6 of 6
Use of academic
and discipline
conventions and
sources of evidence
10%
Poorly written with
errors in spelling,
grammar.
Demonstrates
inconsistent use of
good quality,
credible and
relevant research
sources to support
and develop ideas.
Shows no evidence
of reading beyond
the key reading
There are mistakes
in using the APA
style.
Is written
according to
academic genre
(e.g. with
introduction,
conclusion or
summary) and has
accurate spelling,
grammar, sentence
and paragraph
construction.
Demonstrates
consistent use of
credible and
relevant research
sources to support
and develop ideas,
but these are not
always explicit or
well developed.
Shows limited
evidence of
reading beyond
the key reading
There are no
mistakes in using
the APA style.
Is well written and
adheres to the
academic genre (e.g.
with introduction,
conclusion or
summary).
Demonstrates
consistent use of high
quality, credible and
relevant research
sources to support
and develop ideas.
Shows some evidence
of reading beyond the
key reading
There are no mistakes
in using the APA style.
Is very well-written and
adheres to the academic
genre.
Consistently demonstrates
expert use of good quality,
credible and relevant
research sources to
support and develop
appropriate arguments
and statements.
Shows detailed evidence
of reading beyond the key
reading
There are no mistakes in
using the APA style.
Expertly written and adheres
to the academic genre.
Demonstrates expert use of
high-quality, credible and
relevant research sources to
support and develop
arguments and position
statements.
Shows extensive evidence of
reading beyond the key
reading
There are no mistakes in
using the APA Style.

Category:

Description

ASSESSMENT BRIEF 2
Subject Code and Title SPO102 – Sports Marketing
Assessment Contemporary Sport Issues Critical Argument
Individual/Group Individual
Length 1,000 words
Learning Outcomes b
Submission By 11:55pm AEST/AEDT Sunday of Module 5 (End of
Week 10)
Weighting 30% Total
Total Marks 100 Marks
Context:
This assessment item will require students to take a position or stance by creating a critical
argument (Click here for academic writing guide https://laureateau.blackboard.com/bbcswebdav/xid-6079350_1) of a current controversial International or
domestic issue in sports and/or recreation examining the marketing implications by using
sound theory and reasoning as support. Each issue below has some media (videos and
website links) links to help you in creating your argument. You also need to search for
additional information on your chosen topic. Choose one of these topics to complete your
argument. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Instructions:
Detailed instructions for the assessment include the following:
 Introduction or background information on topic
 A stance is required as part of the argument
 Identification of issues and marketing implications for a Sports Person,
Organisation or Industry
 Critical and ethical perspectives of these issues and marketing implications for a
Sports Organisation
 Minimum 5 Academic References with APA Referencing required
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 2 of 6
1. Mad Mondays
A term commonly used in Australia to refer to the traditional end-of-season celebrations for professional players of various
codes of football.


http://www.geelongcats.com.au/video/2013-04-05/open-mike-scarlo-on-mad-monday
http://www.rugby.com.au/en/news/2016/08/04/08/38/no-more-mad-mondays
http://www.smh.com.au/rugby-union/union-news/charles-ngatai-says-chiefs-hit-hard-by-mad-monday-claims-20160804-gql3yv.html
http://www.heraldsun.com.au/sport/afl/former-bulldog-bomber-adam-cooney-reveals-what-really-happens-at-afl-mad-mondaycelebrations/news-story/ed150be1de61e772a3b110f23d078883
2. Match Fixing
In sport the action or practice of dishonestly determining the outcome of a match before it is played.
http://www.smh.com.au/rugby-league/league-news/nrl-players-mobile-phone-seized-as-police-investigate-matchfixing-claims-20160907-
grazpw.html
http://www.abc.net.au/4corners/stories/2016/02/01/4395832.htm
http://www.adelaidenow.com.au/sport/nrl/teams/sea-eagles/ray-murrihy-says-all-sports-are-at-risk-for-match-fixing/newsstory/5de8fab6938888d6d61d399d589c7b0f

http://www.smh.com.au/sport/cricket/south-african-batsman-gulam-bodi-banned-for-20-years-over-match-fixing-20160125-gmdv9c.html
http://www.telegraph.co.uk/sport/football/world-cup/10918321/Football-match-fixing-deal-casts-cloud-over-World-Cup.html
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 3 of 6
3. Sports Tweets
A message, image, etc posted on Twitter either by or about a sportsperson, team or organisation.

The Internet Is Having All Kinds Of Fun With Ryan Lochte’s Possibly Made Up Rio Robbery


http://www.smh.com.au/sport/golf/robert-allenby-unleashes-against-twitter-haters-comparing-him-to-ryan-lochte-20160822-
gqy1w2.html

http://www.smh.com.au/sport/the-sports-that-won-over-twitter-in-2015-20151207-glha5u.html
http://coed.com/2009/10/28/the-10-most-controversial-athlete-twitterers/
http://www.dailymail.co.uk/sport/sportsnews/article-3509634/Gary-Lineker-sparks-outrage-distasteful-tweet-following-Belgiumterrorist-attack.html
http://www.smh.com.au/sport/basketball/nba-finals-2016-steph-currys-wife-ayesha-creates-firestorm-with-twitter-rant-20160617-
gplnlb.html
http://www.news.com.au/sport/sports-life/nick-kyrgios-takes-aim-at-ny-times-journalist-ben-rothenberg/newsstory/175c1775b2a4ae0782ea32d565b15696
http://www.smh.com.au/sport/olympics/rio-2016/andrew-bogut-liz-cambage-briggs-and-toadie-in-blacklivesmatter-twitter-spat20160727-gqek9j.html
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 4 of 6
Assessment
Attributes
Marks for each
criteria
Fail
(Unacceptable)
0 – 49%
Pass
(Functional)
50 – 64%
Credit
(Proficient)
65 – 74%
Distinction
(Advanced)
75 – 84%
High Distinction
(Exceptional)
85 – 100%
Knowledge and
understanding of
the issues
presented
30%
Limited
understanding of
required concepts
and knowledge
Key components of
the assignment are
not addressed.
Knowledge or
understanding of
the issues
presented
Highlights learning
from the subject’s
resources and
experiences. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Resembles a recall
or summary of key
ideas.
Often
conflates/confuses
assertion of
personal opinion
with information
substantiated by
evidence from the
research/course
materials. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Thorough knowledge
or understanding of
the issues presented
Highlights learning
from the subject’s
resources and
experiences that
support personal
opinion and
information
substantiated by
evidence.
Demonstrates a
capacity to explain
and apply relevant
concepts through
reflection. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Highly developed
understanding of the
issues presented
Discriminates between
assertion of personal
opinion of learning and
information substantiated
by robust evidence from
the research/course
materials and extended
reading.
Well-demonstrated
capacity to explain and
apply relevant concepts
through reflection. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
A sophisticated
understanding of the issues
presented
Reflectively, systematically
and critically discriminates
between assertion of
personal opinion and
information substantiated by
robust evidence from the
research/course materials
and extended reading.
Mastery of concepts and
application to new
situations/further learning
Critical reasoning,
defense of key
concept/ideas.
Specific position
(perspective or
argument) fails to
take into account
Specific position
(perspective or
argument) begins
to take into
Specific position
(perspective or
argument) takes into
account the
Specific position
(perspective or argument)
is expertly presented and
accurately takes into
Specific position
(perspective or argument) is
presented expertly,
authoritatively and
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 5 of 6
30% the complexities of
the issue(s) or scope
of the assignment. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Makes assertions
that are not
justified.
account the
issue(s) or scope of
the assignment.
Justifies any
conclusions
reached with
arguments not
merely assertion. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Articulates the
significance of
learning.
complexities of the
issue(s) or scope of
the assignment.
Others’ points of view
are acknowledged.
Justifies any
conclusions reached
with well-formed
arguments not merely
assertion.
account the complexities
of the issue(s) and scope
of the assignment. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Justifies any conclusions
reached with welldeveloped arguments that
relate specifically to the
significance of learning.
imaginatively, accurately
taking into account the
complexities of the issue(s)
and scope of the
assignment. Limits of
position are acknowledged.
Justifies any conclusions
reached with sophisticated
arguments. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Analysis and
application with
synthesis of new
knowledge in
relation to the
chosen topic
30%
Limited synthesis
and analysis. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Limited
application/recomm
endations based
upon analysis.
Demonstrated
analysis and
synthesis of new
knowledge with
application.
Identifies how
learning can be
applied in practical
ways.
Shows the ability
to interpret
relevant
information and
literature. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Well-developed
analysis and synthesis
with application of
recommendations
linked to analysis/
synthesis.
Clear and detailed
identification of how
learning can be
applied in different
contexts.
Thoroughly developed and
creative analysis and
synthesis with application
of pretested models and /
or independently
developed models and
justified recommendations
linked to
analysis/synthesis
Highly sophisticated and
creative analysis, synthesis
of new with existing
knowledge. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Strong application by way of
pretested models and / or
independently developed
models. Recommendations
are clearly justified based on
the analysis/synthesis.
Applying knowledge to new
situations/other cases. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
SPO102_Assessment Brief 2_Critical Argument_Module 5 Page 6 of 6
Use of academic
and discipline
conventions and
sources of evidence
10%
Poorly written with
errors in spelling,
grammar. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Demonstrates
inconsistent use of
good quality,
credible and
relevant research
sources to support
and develop ideas.
Shows no evidence
of reading beyond
the key reading
There are mistakes
in using the APA
style. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Is written
according to
academic genre
(e.g. with
introduction,
conclusion or
summary) and has
accurate spelling,
grammar, sentence
and paragraph
construction. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Demonstrates
consistent use of
credible and
relevant research
sources to support
and develop ideas,
but these are not
always explicit or
well developed.
Shows limited
evidence of
reading beyond
the key reading
There are no
mistakes in using
the APA style.
Is well written and
adheres to the
academic genre (e.g.
with introduction,
conclusion or
summary). SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Demonstrates
consistent use of high
quality, credible and
relevant research
sources to support
and develop ideas.
Shows some evidence
of reading beyond the
key reading
There are no mistakes
in using the APA style.
Is very well-written and
adheres to the academic
genre. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Consistently demonstrates
expert use of good quality,
credible and relevant
research sources to
support and develop
appropriate arguments
and statements.
Shows detailed evidence
of reading beyond the key
reading
There are no mistakes in
using the APA style. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.
Expertly written and adheres
to the academic genre.
Demonstrates expert use of
high-quality, credible and
relevant research sources to
support and develop
arguments and position
statements.
Shows extensive evidence of
reading beyond the key
reading
There are no mistakes in
using the APA Style. SPO102 – Sports Marketing – ASSESSMENT BRIEF 2.