The Commonwealth Bank of Australia

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The Commonwealth Bank of Australia

Introduction
The Commonwealth Bank of Australia (CBA) is a publicly owned Australian bank
headquartered in Sydney that provides a variety of financial services and products such as
retail banking, insurance, business banking, funds management and broking services. The
bank acquired the State Bank of Victoria in 1991 from the Victorian Government and
operates it as a subsidiary. In 1991, CBA was listed on the Australian stock exchange market
following the selling of equity by the central government. The CBA is one of the largest
banks in Australia and a market leader, largest issuer of credit cards and home loans in
Australia. As of today the bank operates over 1350 branches worldwide (IBISWorld, 2017) .
This study will aim at analysing the market characteristics of the Australian banking industry
as well interpret how the CBA has managed to survive the stiff competition from other banks
in the industry. The significance of this study will be justification of the market
characteristics such as the type of competition and effect of changes in market conditions
using real-time market data.

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ASSIGNMENT 2: WRITTEN ASSIGNMENT

TOPIC:
Choose a firm that has a major presence in Australia. Define the market and identify the key competitors. Analyse the output market
characteristics of this firm (e.g. perfect competition, monopoly, oligopoly etc.). Justify your answer using real-time market data (e.g.
market share, profits, sales etc.) for this industry in recent years. You can make use of the Herfindahl index and market concentration
ratio for your justification. Explain the profit maximising condition of the firm in such a market. The Commonwealth Bank of Australia.
Next, assume ONE change in the market conditions (e.g. changes in cost of production, new entry or exit of firms in the industry,
changes in government policy etc.). How will this change affect the market as well as your firm’s position in the market? Does this
change affect the profit maximising level of output and price (analyse each change separately)? Comment on the efficiency levels
of this firm and the industry overall. The Commonwealth Bank of Australia.
Make sure to provide a rationale and justification for any of the assertions you make. You are expected to draw
upon the theoretical concepts contained in the course in your discussion of such aspects as market structure, entry
and exit, and rivalry between competitors. Use proper diagrams to illustrate your answer. The Commonwealth Bank of Australia.
GROUP RESEARCH ASSIGNMENT FORMAT:
• Your task is to write a short research paper on the above topic. Word limit: 1500 words including references (definitely
no more than 2000 words).
• Via email, submit your choice of firm and a brief progress report to me in Week 6 (not more than an A4 page:
maximum of 500-600 words).
• You need to submit your assignment by the end of Week 10 (20 May 2018 – 11pm).
• This is a research project. I expect it to take the appearance of an academic paper and be structured as follows:
o Introduction
Mention the main objectives of this research and the reasons you chose this firm. You may cite any relevant
literature to explain the importance of your research. The Commonwealth Bank of Australia.
o Basic analysis of the firm characteristics
What kind of a market is this firm competing in – perfect competition, monopoly, oligopoly etc.? Justify your
answer using real-time market data (e.g. market share, profits, sales etc.) for this industry in recent years. Which
firms are the main competitors? Explain the profit maximising condition of this firm. How do the competitors
influence the pricing decision of this firm? Comment on the overall industry.
o Change in market conditions
What happens when the market conditions change? You can use diagrams, charts, and tables to explain your
findings. The Commonwealth Bank of Australia.
o Conclusions (may be in one short paragraph)
Summarise your findings and future policy implications for this firm and the industry overall. Is there any role
of the government?
o References
Do not forget to refer to the data sources and any other references you have used to write this short paper.

You will be graded based on your writing and communication abilities to a broader audience. The assignment must be clearly
written; any diagrams, charts, tables etc. must be clearly labelled and explained in your text and any equations defined and
explained. The quality of your argument, the clarity with which you explain and illustrate the relevant concepts and the way in
which you relate theory to the available empirical evidence is very important here. Detailed feedback will be provided upon
grading. The Commonwealth Bank of Australia.

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The Commonwealth Bank of Australia

Introduction
The Commonwealth Bank of Australia (CBA) is a publicly owned Australian bank
headquartered in Sydney that provides a variety of financial services and products such as
retail banking, insurance, business banking, funds management and broking services. The
bank acquired the State Bank of Victoria in 1991 from the Victorian Government and
operates it as a subsidiary. In 1991, CBA was listed on the Australian stock exchange market
following the selling of equity by the central government. The CBA is one of the largest
banks in Australia and a market leader, largest issuer of credit cards and home loans in
Australia. As of today the bank operates over 1350 branches worldwide (IBISWorld, 2017) .
This study will aim at analysing the market characteristics of the Australian banking industry
as well interpret how the CBA has managed to survive the stiff competition from other banks
in the industry. The significance of this study will be justification of the market
characteristics such as the type of competition and effect of changes in market conditions
using real-time market data……….

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