The Rocky Hill Mine Proposal

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The Rocky Hill Mine Proposal

Executive Summary

This research papers analyses the Rocky Hill Mine proposed project which is to be set up at Gloucester. The main stakeholders analyzed in the paper include Gloucester Resources Limited, NSW Planning Minister, NSW government, Rocky Hill residents, Chief Justice of the Lands and Environments Court, and Non-governmental organizations. The main public relations issue is the rejection of the project by the publics because of the possible environmental impact that would results from burning coal in the project. The key publics in this project include the Rocky Hill residents, non-governmental organizations, the court, and NSW government who all take action towards rejecting the proposed project.

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Description

The Rocky Hill Mine Proposal

Choose ONE of the following as the basis of your assignments in this unit:
• Pill testing – you work for The Royal Australian College of General
Practitioners (RACGP)
The Rocky Hill mine proposal – you work for Gloucester Resources.
• The Mount Coot-tha zipline – you work for Brisbane City Council.

You will be marked on your ability to demonstrate the following, so please use
this checklist to make sure you have addressed these requirements:
Knowledge of stakeholders will be evaluated (out of 30 marks) by how well you
discuss:

Have you
done this?

 An existing academic definition of stakeholders from a public relations perspective.
 The importance of stakeholders to organisations in general.
 The identification of your organisation’s stakeholders.
 The importance of these stakeholders to your organisation.
Knowledge of issues will be evaluated (out of 30 marks) by how well you:
 Discuss an existing academic definition of public relations issues, and demonstrate its
relevance to your chosen case.
 Analyse what the issue is from a public relations perspective.
 Describe the significance of organisation to issue and vice versa.
 Present an issue statement as described in this unit (see the Week 3 tute).
Knowledge of publics will be evaluated (out of 30 marks) by how well you discuss:
 An existing academic definition of publics and apply it to identify your organisation’s
publics in relation to this issue.
 The order of priority of these publics.
 The connection between these publics and your organisation in relation to this specific
issue.
Technical elements (punctuation, grammar, referencing, structure) will be evaluated
(out of 10 marks) by the following:

 The number of technical errors on any one page including deviations from the report
format specified for this unit, and the incorrect use of APA referencing.

Assessment Item 1:Report
Length: 1500 words
Links to unit objectives: 1, 2, & 4. Relates to AOLs: KS (1.1); PC (3.1)
Percentage of final grade: 30%
Brief description: Write a report on one of the organisations and issues
from the list of options provided. Include discussions of
Who your organisation’s stakeholders are
The public relations issue your organisation is facing
The publics this issue creates
The mutual significance of organisation, publics, and issue.
Step-by-step guide to preparing Assignment 1: Report
Refer to the list of organisations and issues provided by your lecturer.
These will be made available to you in lectures and tutorials, and under
the Assessment tab on the BB site. Choose ONE as the focus of your
report.
Provide a report that demonstrates your knowledge of key concepts in
this unit by identifying and discussing your organisation’s stakeholders;
describing and analysing the issue from a public relations perspective;
and discussing the publics this issue creates.
You will need to begin your analysis of each of the three elements
(stakeholders, issue and publics) with a discussion of a scholarly
definition of each element. You should use these definitions to frame
your analysis. Please read the CRA for more information on this.
In order to help you structure the content for this assignment, try
addressing the following questions in your report:
Who is your organisation, who are its stakeholders, and why do they
matter to your organisation?
From a public relations perspective, what is the issue facing your
organisation and why does it matter to your organisation? Create an
issue statement.
Who are your organisation’s publics in priority order? Why do they
matter to your organisation?
What is the connection between all three elements (organisation, issue,
publics)?

You will need a brief introduction and a conclusion as well, and all
content should be presented within the 1500-word limit. It’s up to you to
work out how many words go in each section.
Note that the word count is calculated by clicking on the word
‘Introduction’ in your report, and highlighting ALL content through to the
last word before the heading ‘References’. The total thus indicated is
your word count and should be between 1350 and 1650 words.
There should not be any need to include appendices in this assignment.
However, if you do choose to include them then you should be aware
that they must not contain information that you need to address the
requirements of the CRA sheet. Appendices do not count toward the
word limit, but the trade-off is that they cannot contain information that
has to be marked to help you meet the elements of the CRA. To make it
simple, imagine that your appendices will not be read by your marker:
will they still have all the information they need to work out whether you
have addressed the criteria?
This assessment item should be presented using report format. More
information will be provided to help you do this.
Once you are ready to submit your work, follow these steps:
Go to the BB site and click on the Assessment tab
In the assessment table, click on the relevant item name
This will take you through to another page with information about the
assignment requirements. Below this you will see a link called
Assignment 1: Report. When you are ready to upload, click on the View
Assignment link and follow the instructions. This counts as your
submission. You may submit this assessment item more than once if
you make a mistake. However, submissions made after the due
date/time without an approved extension will incur a penalty (see
above). The Rocky Hill Mine Proposal

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The Rocky Hill Mine Proposal

Executive Summary

This research papers analyses the Rocky Hill Mine proposed project which is to be set up at Gloucester. The main stakeholders analyzed in the paper include Gloucester Resources Limited, NSW Planning Minister, NSW government, Rocky Hill residents, Chief Justice of the Lands and Environments Court, and Non-governmental organizations. The main public relations issue is the rejection of the project by the publics because of the possible environmental impact that would results from burning coal in the project. The key publics in this project include the Rocky Hill residents, non-governmental organizations, the court, and NSW government who all take action towards rejecting the proposed project… The Rocky Hill Mine Proposal………

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