United Airline Crisis

$12.00

United Airline Crisis

United Airlines faced one of the unprecedented public relations crises when a video emerged of a bloodied customer who was being forcefully evicted from a flight (Creswell & Maheshwari, 2017). However, United Airlines response was not satisfactory and it led to unprecedented fall in their stock prices.

Stakeholders

The main issues in this crisis were the forceful eviction of a customer from United Airlines flight after the airline overbooked that particular flight. The flight was overbooked by four passengers and they had to evict some to create space for the crew

Category:

Description

United Airline Crisis

MECO6909
Crisis Communication
Semester 1, 2019

Directions:
Read the stimulus material:
 Background: PR Week – Timeline of a Crisis
 News comment: NYT – United grapples with PR Crisis
 Corporate Statements: UAL News Releases and Internal
 Media Analysis: Forbes Magazine – Lessons from the UAL PR Crisis
 Public Response: Select Memes and Tweets
 News outlook: ABC News – What can we Learn
Apply your theoretical and practical understandings of crisis communication,
and in particular here conflict resolution, to an analysis of this case. Answer
the following points/questions in turn (you can determine the order but label
them clearly):
1. Describe the issue in this crisis, and then the problems, positions and
interests of the key parties in this case.
2. What influenced the stance of the organisation?
3. Describe the conflict resolution/crisis management strategies employed
by the organisation ONLY. Have these been effective? Have they
changed?
4. If you were counselling the organisation what suggestions would you
have made to them regarding preparing for a crisis such as this and
dealing with it when it’s there?
You are allowed to use small quotes from the MECO6909 readings to support
your answers, where relevant. It is usually better to paraphrase them in order
to make this your own answer.
Length: 1000 words
Criteria:
 Understanding of key concepts
 Application of knowledge to analysis of case
 Incorporation of key questions/elements of problem into discussion
 Presentation of sound conclusions
 Structure and organisation

=================================================================

United Airline Crisis

United Airlines faced one of the unprecedented public relations crises when a video emerged of a bloodied customer who was being forcefully evicted from a flight (Creswell & Maheshwari, 2017). However, United Airlines response was not satisfactory and it led to unprecedented fall in their stock prices.

Stakeholders

The main issues in this crisis were the forceful eviction of a customer from United Airlines flight after the airline overbooked that particular flight. The flight was overbooked by four passengers and they had to evict some to create space for the crew……………..

or ORDER A CUSTOM PAPER