This assignment challenges students to formulate a professional response to in-depth
issues contained in a real-life Video Business Case available in a non-searchable
YouTube video. Students will act as an independent professional business consultant
reporting to senior managers of the company concerned. Students are expected to
provide informed and robust advice to this business client. A sophisticated
understanding of the critical aspects of this Video Business Case needs to be
demonstrated. A succinct and high impact report is expected. Video Business Case Report – Randstad in Singapore.
The report is expected to be <2,000 words, including an Executive Summary (<300
words) but excluding References and Appendices. A table of contents is unnecessary.
Students need to display their correct name (underline Lastname), Curtin University ID
number, Industry ID, tutor’s name, tutorial day, time and the total word count on the top
right side of the cover page of the assignment submitted. Assignments exceeding the
2,000 word limit will be penalised 10% of the total mark for every 100 words over
length. But using fewer words won’t necessarily result in a penalty.
To support assertions made about the case being critiqued refer to the Required
Readings provided in the Unit Outline Program Calendar. Students are strongly advised
to refer to a minimum of five relevant and credible sources. Extension Reading
information is provided in Blackboard. Video Business Interviews ( B a c k g r o u n d
Qu e s t i o n s a n d V i d e o B u s i n e s s C a s e ) are available t h r ou g h l in k s i n
B la c k b oa rd. Video Business Case Report – Randstad in Singapore.
Video Business Interviews will be available from the commencement of semester in
Blackboard > Video Business Interviews. The Video Business Case to be critiqued will be
announced by Seminar 03. Students are strongly encouraged to review the Background
Questions segments for the Video Business Case selected for analysis a number of times.
An electronic copy of the assignment needs to be submitted by the Sunday following the
week of Seminar 09 in Blackboard as an attachment, via the Turnitin link in Assessments >
Video Business Case Report. Assignments may be resubmitted once to Turnitin to
overwrite the initial ‘Originality Report’ to modify the ‘Similarity Index’ until the due date
for submission. Video Business Case Report – Randstad in Singapore.
An excessive Similarity Index score may indicate a breach of Curtin University Plagiarism
Policy and Procedures. Failure to submit an assignment to Turnitin will result in marks for
this assignment being withheld or the assessment failed. Turnitin’s electronic closing date
is not the due date.
Students must ensure the following file naming convention is used:
Good luck with the write up. Please email tutors if you have any further queries. The Video
Business Case Report is due by the end of the week of Seminar 09.
Refer to the following for details on how to conceive, research and write a compelling Video
Business Case Report. Video Business Case Report – Randstad in Singapore.
Individual Video Business Case Report
The Video Business Case will feature individual interviews describing an important issue
faced by companies as well as a separate video clip describing its importance to the
organisation. Students are tasked with making a response that addresses, or has the
potential to assist with, the business challenges presented. An analysis of the short and long
term matters involved may be useful. Video Business Case Report – Randstad in Singapore.
There are number of things that could be written about in a Video Business Case Report. A
good place to begin is by brainstorming everything known about the case within the
organisation being analysed. Begin by stating what Issues appear to be of concern. Consider
why a decision must be made? When must a decision be made? Who will be affected?
Examine details about the company, watch the background videos and read important
reports (especially the Annual Report), check the profitability figures, market share, gauge
the organisations capacity to invest in Solutions to these Issues, describe the scope of their
operations and state the industries the organisation operates in. Source and quote relevant
statistical trends from geographical markets under consideration. Identify competitors with
the same Issues and find out how they have resolved these Issues; then decide how this
might be achieved for the organisation being investigated. Video Business Case Report – Randstad in Singapore.
As should be evident from the Issues─Causes─Alternatives─Solutions─Implications─
Implementation framework, the analysis of the Video Business Case will become
progressively more challenging. As such, fewer marks will be awarded for identifying the
Issue and Causes and more will be allocated for analysis of the scope and fit of Alternatives
and Implications to this particular business environment. Alternatives generated require
Decision Criteria to be developed and choices made between competing solutions. This
requires rationales to be considered for choosing or rejecting amongst the Alternatives
identified. Credible information needs to be identified to support choices made amongst the
available and viable choices. Video Business Case Report – Randstad in Singapore.
Students are strongly advised to read and address the relevant Assessment Rubric closely
before undertaking this assignment (Blackboard > Assessment > 2) Video Business Case
Report). Video Business Case Report – Randstad in Singapore.
Suggested headings for the Video Business Case Report
Suggested headings A–F for the Video Business Case Report follow a logical progression. The
problems inherent in this case often result from the failure of students to document what
has been found. Therefore, when working through a case it is important to adopt the role of
a consultant working for a company. A consultant is responsible for reviewing the problems
identified in parts A and B of the case. This will lead to surfacing of the most important
Alternatives for the company concerned. Video Business Case Report – Randstad in Singapore.
EXECUTIVE SUMMARY (<300 words required)
Summarise all sections of the report using only the key information. Compose the Executive
Summary after the assignment is complete. Video Business Case Report – Randstad in Singapore.
Provide a brief introduction that summarises the main Issue(s) of the case. Issues are the
specific problems the business is facing and needs to address. Consider what visible
symptoms of the problems identified need to be resolved?
Identify the importance of the Cause(s) to the organisation concerned. What Caused these
Issues to arise? The reasons underlying the Issues will be explicit in the Causes identified.
Develop a set of realistic Alternatives to address the Issues and Causes identified. A variety
of options or different actions that a company could take to address the Issues and Causes
need to be identified. Prevention (dealing with underlying Causes) is usually better than
cure (fixing Issues that have arisen). Measuring each Alternative against the Decision Criteria
will assist in clearly identifying and selecting the better options as well as less desirable
options. Video Business Case Report – Randstad in Singapore.
D) Decision Criteria
Decision Criteria are the indicators that need to be considered when evaluating and making
a decision. Develop a set of Decision Criteria to choose from the Alternative courses of
action. These criteria will be used to measure each Alternative available, and decide those
to recommend as Solutions, and those to recommend against implementing. Generating
expected benefits that would be achieved by resolving the Issues at hand is one way to
create Selection Criteria. Conversely, the adverse effects of certain Selection Criteria need to
be considered. The expected benefits and drawbacks should be grouped based on
underlying themes inherent in the case. This is essentially a logical approach to weighting
and ranking relevant data in order to make decisions. Video Business Case Report – Randstad in Singapore.
E) Recommended Solution(s)
Decide the Solution(s) to the Issues derived from the Alternatives based upon the Decision
Criteria. For each competing Alternative, justify why different Solutions were chosen or
rejected. Recommended Solutions should be the best of the Alternatives identified, as
measured by the Decision Criteria. It should be clear to anyone reading the report why
specific Alternatives are recommended as Solutions, and why others were rejected. A well
written report will allow the company to compare different Alternatives as Solutions, should
they disagree with the weightings of the various Decision Criteria.
F) Implementation and Implications
Provide realistic suggestions on how these Solutions could be implemented in the
organisation concerned within the industry context being scrutinised. Provide the necessary
details on the Implementation for the proposed Solutions. Include the managerial and
financial implications for adopting the preferred Solutions. If the organisation implements
the recommended Solutions, what might happen to the company? What are the
Implications for adopting each of the Alternatives? What might be the Implications of not
following the recommendations?
Ethical issues should be referred to throughout the report. Also, ethical issues should be
incorporated into the Decision Criteria. Ethical behaviour is an important concern for most
aspects of business. When critiquing the case, students are challenged to be aware and
sensitive to ethical issues that impact on all company stakeholders.
Locating evidence to support a position
The case is decision based and portrays an issue from the point of view of an individual
working for a specific company in a particular industry. Students will need to resolve
problems or issues. Learners need to explain the fundamental nature of the situations
encountered within this context to deal with or reduce the effect on business of these
problems. Resolutions to the challenges faced by these businesses are not simply contained
in the video clips or transcriptions. Responses will need to be created using logical reasoning
processes supported by a wide variety of information sources including Curtin Library
Databases, Internet, discussion boards, social media, print media and so forth.
Sound business judgment needs to be based on evidence and consider all the relevant
available information. Part of this process involves acknowledging and reconciling the views
and rights of the relevant company stakeholders. This may invoke social and ethical
legitimacy issues. Anticipating and responding to environmental changes is an indication of
innovative problem solving. Anticipation of the intended and unintended consequences of
decisions is important when judgments are made about difficult decisions. Video Business Case Report – Randstad in Singapore.
Be sure to identify all assumptions before making any judgments. Decisions need to be
supported by sound logic and with evidence to support the conclusions reached. Finally, it is
important to thoroughly consider the robustness of the overall analysis. Credible Solutions
need to be considered in the context of organisational challenges. The consequences of
implementing recommended actions need to be carefully considered.
Refer to the following for developing a high quality Executive Summary.
CREATING AN EXECUTIVE SUMMARY FOR VIDEO BUSINESS CASE REPORT
Read Writing an Executive Summary
Read Good and Poor Examples of Executive Summaries
Refer to CBS Communications Centre. Report Writing: Structure and Content. No 6,
HIGH FLYER, Student Notes for Success (Blackboard > Assessment > 2) Video
Business Case Report (20%)). Video Business Case Report – Randstad in Singapore.
Students sometimes struggle to understand what is meant by “D) Decision Criteria” when
critiquing the Video Business Case Report.
CREATING DECISION CRITERIA
For the purposes of the Video Business Case Report students are expected to develop and
use Decision Criteria to justify the choices among the Alternative courses of action.
Decision Criteria for the Video Business Case Report can be defined in many ways, including:
Guidelines by which to judge the Alternatives.
How to decide which are the best Solutions among the Alternatives.
How uncertainty and doubt are reduced so that a reasonable choice can be made
among Alternatives. Video Business Case Report – Randstad in Singapore.
A standard, rule, or test on which a judgement or decision can be based.
The basis for comparison among Alternatives.
The ideal circumstances in terms of which something can be judged.
Specific measures used to determine the best choice among Alternatives.
A gauge, norm or yardstick.
Key Decision Criteria should be:
Related to the Issues and Alternatives.
Important to the organisation making the decision.
Brief, preferably in point form.
Measurable, at least to the point of comparison, such as Alternative X will reduce
expenses more than Alternative Y. Video Business Case Report – Randstad in Singapore.
Common Qualitative and Quantitative Descriptors of Decision Criteria
Competitive advantage, customer satisfaction, employee morale, corporate image, ease of
implementation, synergy, ethics, visibility, safety, visual appeal, obsolescence, cultural
sensitivity, motivation, goodwill, environmental impact, flexibility, within present resources
and capabilities, consistent with corporate strategy, successful, efficient, new, coherent.
profit, cost, return on investment, market share, capacity, delivery time, risk, cash flow,
inventory turnover, productivity, staff turnover, quality, growth rate quantity.
For further ideas on developing Decision Criteria simply Google Decision Criteria.
CORRECT ASSIGNMENT REFERENCING
Students should use Chicago referencing style when preparing assignments.
More information can be found on this style from Library web site:
Here is an example of how to reference Video Business Interviews which consists of the
name of person being interviewed, year, title of video, YouTube video, length of video, full
To use a Hockey Australia as an example:
Tonkin, Shane. 2015. Background Questions – Shane Tonkin; Commercial
Partnerships Manager; Hockey Australia, YouTube video, 35:05.
Video Business Case Report – Randstad in Singapore
This report was commissioned to identify the issues facing Randstad in Singapore in 2012, their
causes, and make recommendations on how to address them. The video business case draws
attention to the fact that in 2012, the business faced various issues such as low growth rate, weak
brand, lack of effective strategy, low employee productivity, low market penetration, and high
employee turnover rates among others. The business case indicates that despite that the
Singapore’s economy is very conducive for any business; Randstad did not perform well because
of lack market analysis to forecast the market opportunities and threats as well as lack of
conducting a competitor analysis to understand the strengths and weaknesses of the competitors
in the market. Although the recruitment industry is very promising, Randstad failed to compete
with others because of their strategy….
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