Why is it Important to have a Strategy?

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Why is it Important to have a Strategy?

Carrying out a social media campaign is among the core undertaking of any business today. With the social media occupying an important part of social and business life, every organization today wants to appear in the social media (Kaplan & Haenlein, 2010). The social media offers business more chances not only to advertise and market their products but also to as a communication channels with their customers because they can get instant feedback.  For any organization, the social media should therefore be a core part of any strategic plan (Knight & Clare, 2013). However, having a successful social media campaign is not easy because apart from the growing competition on the social media space, social media engagement is also becoming quite technical, hence the need for a social media strategy.

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Why is it Important to have a Strategy?

Please choose one of the below selected key reflections taken from the readings and write a 500 word learning reflection on the topic. This learning reflection will be graded by your tutor and is worth 10% of your overall mark.

 

 

Use your Learning Journal to submit your learning reflection for assessment.

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Why is it Important to have a Strategy?

Carrying out a social media campaign is among the core undertaking of any business today. With the social media occupying an important part of social and business life, every organization today wants to appear in the social media (Kaplan & Haenlein, 2010). The social media offers business more chances not only to advertise and market their products but also to as a communication channels with their customers because they can get instant feedback.  For any organization, the social media should therefore be a core part of any strategic plan (Knight & Clare, 2013). However, having a successful social media campaign is not easy because apart from the growing competition on the social media space, social media engagement is also becoming quite technical, hence the need for a social media strategy. Why is it Important to have a Strategy?………..

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